Measurement & analytics

Explore our collection of original content on measurement and analytics covering industry trends, expert insights, and practical tips

Creative-Analytics-OG-image

10 min read

Mastering creative analytics: where data meets design

Uncover the art and science behind effective creative analytics. Understand what KPIs to measure and the impact of AI for smarter decision making.

6 min read
Unified ad engagement: The path to standardization
5 min read
SSOT: A one-stop shop for bridging iOS data gaps
10 min read
The creative testing blueprint: Strategies for high-impact ad campaigns
7 min read
Why media mix models are the answer to unlocking measurement in a privacy-centric world
4 min read
Navigating an economic downturn: 3 ways to utilize SEO to boost your app marketing growth

3 min read

SKAN 4.0 anomalies explained: zeros, “none” conversion values and more

how to leverage users using IDFA - featured

6 min read

Small but valuable: how to leverage 27% of iOS users with an IDFA

Guide

Cohort analysis explained

Read now

7 min read

How predictive decision-making could save you up to $280k a month - data study

SKAN 4.0 industry perspectives - featured

7 min read

SKAN 4.0: Industry perspectives

Testing SKAN install attribution in a new iOS reality - featured

4 min read

Testing a multi-billion dollar black box

App KPIs - featured

11 min read

The essential KPIs for apps and how to track them

App analytics - featured

8 min read

Everything you need to know about mobile app analytics

SKAN 4.0 changes features

5 min read

Simplifying SKAN 4.0: 5 features that will help you master the changes

ssot maximize profitability - featured

6 min read

Harnessing a single source of truth to maximize profitability & optimize budget distribution

Truly trust your ROAS - featured

7 min read

How can you truly trust your ROAS?

5 crucial factors to consider when buying an MMP

5 min read

Beyond product specs: 5 crucial factors to consider when buying an MMP

top funnel privacy importance - featured

5 min read

Why creative and top of funnel measurement is key in the privacy age and how to do it right

MMP migration - featured

11 min read

The great migration - Debunking the fear factor when looking to switch MMPs

ASO metrics and KPIs - featured

6 min read

ASO metrics and KPIs: Measuring your app’s success

How to piece the measurement puzzle together - OG

7 min read

How to piece the measurement puzzle together

optimize skadnetwork campaigns blog - OG

7 min read

How to optimize SKAdNetwork campaigns on Meta, Google, TikTok, and Snap

User level data privacy - OG

8 min read

How to break your addiction to user level data - From user level centric to aggregate

ROI Marketing – Comment mesurer vos campagnes comme un pro

10 min read

Marketing ROI - How to measure your campaigns like a pro

Как измерять кампании в Google

5 min read

How to measure Google app campaigns in 2023: What you need to know

Measuring app campaigns on Meta (Facebook) in 2022 - featured image

6 min read

Measuring app campaigns on Meta (Facebook): Every change you need to know in 2022

The complexities of measuring ROAS in a privacy-centric world - OG

6 min read

The complexities of measuring ROAS in a privacy-centric world: 3 approaches to consider

intro to reach-based incrementality measurement OG

5 min read

Reach matters: An introduction to reach-based incrementality measurement

Mobile A/B testing OG

5 min read

Everything you need to know about mobile app A/B testing

How to optimize performance app - OG

4 min watch

How to optimize performance app marketing in a post iOS 14 world

What is predictive marketing

6 min read

Predictive marketing for mobile advertisers: How to do more with less

App Metrics

19 min read

Welcome to the metrics - Everything you need to know about app marketing metrics

ROI vs ROAS - quadrado

5 min read

Spot the difference: ROI vs. ROAS

Diferença entre as taxas de opt-in ATT e de IDFA - quadrado

5 min read

Mind the gap - bridging the divide between high ATT opt-in and low IDFA collection rates

Privacidade do usuário no marketing preditivo - quadrado

3 min read

Predictive marketing in the age of user privacy

Atibuição multitoque - quadrado

16 min read

Multi-touch attribution: Success is a journey

アグリゲーション・アドバンスト・プライバシー - スクエア

3 min read

Aggregated Advanced Privacy, and the future of privacy-centric measurement

Atribuição mobile na era da privacidade - quadrado

7 min read

Mobile attribution in the age of privacy: Challenges and opportunities

Explicando o marketing preditivo - quadrado

5 min read

Predictive marketing explained – why it matters

complex networks publishers cookies - Tile

29 Min listen

Why publishers like Complex can't wait for someone else to replace the cookie

app campaigns marketing analytics - OG

9 min read

5 ways to analyze app campaigns using marketing analytics

tiktok advertising measurement

35 Min listen

TikTok says it can help advertisers reach Gen Z and measure how well their ads work

zeroed idfa ios 14 - OG

5 min read

The untold story about zeroed IDFAs on iOS 14 devices

attribution cost aggregation roi - OG

3 min read

Why attribution and cost data are better together to achieve true ROI

mobile attribution marketing stack - OG

6 min read

Top 5 reasons why mobile attribution is a must in your marketing stack

プライバシー重視のアトリビューション ios 14 - スクエア

4 min read

The next generation of privacy-centric attribution explained

snap vidmob digital advertising creative

38 Min listen

Snap & Vidmob on updating digital ad creative based on shifting consumer expectations

集約式ソリューション ios14 - スクエア

4 min read

Aggregated attribution innovation based on differential privacy

nbcuniversal streaming wars advertising role

36 Min listen

NBCUniversal's Linda Yaccarino wants to shake up the ad experience in streaming war

Modelos de atribuição de marketing - quadrado

8 min read

Marketing attribution models: Which one is right for you?

16 métricas para marketers de apps de juegos

11 min read

17 KPIs Gaming app marketers should measure

Web to app para PBA - quadrado

4 min read

2 common web-to-app use cases for People-Based Attribution

Segmentação de audiências para profissionais de marketing mobile - quadrado

9 min read

Audience segmentation for mobile marketers: A crash course

overcoming ltv modeling pitfalls - OG

7 min read

Pitfalls of modeling LTV and how to overcome them

in app event measurement performance - OG

3 min read

How many in-app events generate the best performance?

attribution framework relevance - OG

6 min watch

Maintaining the relevance of your attribution framework

organic uplift multiplier app marketing - OG

9 min read

The organic uplift in-app marketing: Separating fact from fiction

fixing broken ab test - OG

9 min watch

Is your A/B test broken? Here's how to fix it

app marketing measurement framework - OG

13 min watch

App marketing measurement framework

apple search ads best practices - OG

16 min watch

Apple Search Ads: What's my true ROAS?

Facebookアプリキャンペーンの計測- スクエア

7 min read

Measuring app campaigns on Facebook: Everything you need to know

view through attribution - OG

5 min read

View-through attribution: The good, the bad, and the ugly

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