Measurement & analytics

Explore our collection of original content on measurement and analytics covering industry trends, expert insights, and practical tips

How to optimize performance app - OG

min watch

How to optimize performance app marketing in a post iOS 14 world

In this video, Laura Nys from Google answers some burning questions about driving app campaign performance in Northern Europe post iOS 14+.

7 min read

Predictive marketing for mobile advertisers: How to do more with less
16 min read

Welcome to the metrics - Everything you need to know about app marketing KPIs
5 min read

Spot the difference: ROI vs. ROAS
6 min read

Mind the gap - bridging the divide between high ATT opt-in and low IDFA collection rates
3 min read

Predictive marketing in the age of user privacy

multi touch attribution - OG

16 min read

Multi-touch attribution: Success is a journey

aggregated advanced privacy - OG

3 min read

Aggregated Advanced Privacy, and the future of privacy-centric measurement

Report

App retention benchmarks, global trends, and best practices

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mobile attribution privacy age - OG

7 min read

Mobile attribution in the age of privacy: Challenges and opportunities

predictive marketing explained - OG

5 min read

Predictive marketing explained – why it matters

complex networks publishers cookies - Tile

29 Min listen

Why publishers like Complex can't wait for someone else to replace the cookie

app campaigns marketing analytics - OG

9 min read

5 ways to analyze app campaigns using marketing analytics

tiktok advertising measurement

35 Min listen

TikTok says it can help advertisers reach Gen Z and measure how well their ads work

zeroed idfa ios 14 - OG

5 min read

The untold story about zeroed IDFAs on iOS 14 devices

attribution cost aggregation roi - OG

3 min read

Why attribution and cost data are better together to achieve true ROI

mobile attribution marketing stack - OG

6 min read

Top 5 reasons why mobile attribution is a must in your marketing stack

privacy centric attribution ios 14 - OG

4 min read

The next generation of privacy-centric attribution explained

snap vidmob digital advertising creative

38 Min listen

Snap & Vidmob on updating digital ad creative based on shifting consumer expectations

aggregated attribution solution ios 14 - OG

4 min read

Aggregated attribution innovation based on differential privacy

mobile app business future - OG

10 min watch

Predict the future of your mobile app business without a crystal ball

nbcuniversal streaming wars advertising role

36 Min listen

NBCUniversal's Linda Yaccarino wants to shake up the ad experience in streaming war

marketing attribution model - OG

8 min read

Marketing attribution models: Which one is right for you?

gaming app marketing metrics - OG

9 min read

16 metrics Gaming app marketers should measure

web to app pba - OG

4 min read

2 common web-to-app use cases for People-Based Attribution

audience segmentation mobile marketers - OG

9 min read

Audience segmentation for mobile marketers: A crash course

overcoming ltv modeling pitfalls - OG

7 min read

Pitfalls of modeling LTV and how to overcome them

in app event measurement performance - OG

3 min read

How many in-app events generate the best performance?

attribution framework relevance - OG

6 min watch

Maintaining the relevance of your attribution framework

data standardization effective analysis - OG

4 min read

Data standardization: How to keep your analysis effective

organic uplift multiplier app marketing - OG

9 min read

The organic uplift in-app marketing: Separating fact from fiction

fixing broken ab test - OG

9 min watch

Is your A/B test broken? Here's how to fix it

getting more from your data - OG

14 min watch

Best utilization of link structure and data enrichment

app marketing measurement framework - OG

13 min watch

App marketing measurement framework

everything about marketing testing - OG

13 min watch

Everything you need to know about marketing testing

incrementality segmentation reactivation - OG

4 min read

Incrementality and app remarketing: The importance of segmentation

apple search ads best practices - OG

16 min watch

Apple Search Ads: What's my true ROAS?

measuring facebook app campaigns

7 min read

Measuring app campaigns on Facebook: Everything you need to know

view through attribution - OG

5 min read

View-through attribution: The good, the bad, and the ugly

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