Measurement & analytics

Explore our collection of original content on measurement and analytics covering industry trends, expert insights, and practical tips

Marketing ROI - featured

10 min read

Marketing ROI - How to measure your campaigns like a pro

This blog post will clarify everything you need to know about MROI - from its importance to the various ways of measuring it.

5 min read

How to measure Google app campaigns in 2022: What you need to know
6 min read

Measuring app campaigns on Meta (Facebook): Every change you need to know in 2022
6 min read

The complexities of measuring ROAS in a privacy-centric world: 3 approaches to consider
5 min read

Reach matters: An introduction to reach-based incrementality measurement
5 min read

Everything you need to know about mobile app A/B testing

How to optimize performance app - OG

4 min watch

How to optimize performance app marketing in a post iOS 14 world

What is predictive marketing

6 min read

Predictive marketing for mobile advertisers: How to do more with less

Report

The true cost of MMP data outages

Download here

Métricas do app - quadrado

16 min read

Welcome to the metrics - Everything you need to know about app marketing KPIs

ROI vs ROAS - quadrado

5 min read

Spot the difference: ROI vs. ROAS

Diferença entre as taxas de opt-in ATT e de IDFA - quadrado

5 min read

Mind the gap - bridging the divide between high ATT opt-in and low IDFA collection rates

Privacidade do usuário no marketing preditivo - quadrado

3 min read

Predictive marketing in the age of user privacy

Atibuição multitoque - quadrado

16 min read

Multi-touch attribution: Success is a journey

アグリゲーション・アドバンスト・プライバシー - スクエア

3 min read

Aggregated Advanced Privacy, and the future of privacy-centric measurement

Atribuição mobile na era da privacidade - quadrado

7 min read

Mobile attribution in the age of privacy: Challenges and opportunities

Explicando o marketing preditivo - quadrado

5 min read

Predictive marketing explained – why it matters

complex networks publishers cookies - Tile

29 Min listen

Why publishers like Complex can't wait for someone else to replace the cookie

app campaigns marketing analytics - OG

9 min read

5 ways to analyze app campaigns using marketing analytics

tiktok advertising measurement

35 Min listen

TikTok says it can help advertisers reach Gen Z and measure how well their ads work

zeroed idfa ios 14 - OG

5 min read

The untold story about zeroed IDFAs on iOS 14 devices

attribution cost aggregation roi - OG

3 min read

Why attribution and cost data are better together to achieve true ROI

mobile attribution marketing stack - OG

6 min read

Top 5 reasons why mobile attribution is a must in your marketing stack

プライバシー重視のアトリビューション ios 14 - スクエア

4 min read

The next generation of privacy-centric attribution explained

snap vidmob digital advertising creative

38 Min listen

Snap & Vidmob on updating digital ad creative based on shifting consumer expectations

集約式ソリューション ios14 - スクエア

4 min read

Aggregated attribution innovation based on differential privacy

mobile app business future - OG

10 min watch

Predict the future of your mobile app business without a crystal ball

nbcuniversal streaming wars advertising role

36 Min listen

NBCUniversal's Linda Yaccarino wants to shake up the ad experience in streaming war

Modelos de atribuição de marketing - quadrado

8 min read

Marketing attribution models: Which one is right for you?

16 métricas para marketers de apps de juegos

9 min read

16 metrics Gaming app marketers should measure

Web to app para PBA - quadrado

4 min read

2 common web-to-app use cases for People-Based Attribution

Segmentação de audiências para profissionais de marketing mobile - quadrado

8 min read

Audience segmentation for mobile marketers: A crash course

overcoming ltv modeling pitfalls - OG

7 min read

Pitfalls of modeling LTV and how to overcome them

in app event measurement performance - OG

3 min read

How many in-app events generate the best performance?

attribution framework relevance - OG

6 min watch

Maintaining the relevance of your attribution framework

Padronização de dados para uma análise eficaz - quadrado

3 min read

Data standardization: How to keep your analysis effective

organic uplift multiplier app marketing - OG

9 min read

The organic uplift in-app marketing: Separating fact from fiction

fixing broken ab test - OG

9 min watch

Is your A/B test broken? Here's how to fix it

getting more from your data - OG

14 min watch

Best utilization of link structure and data enrichment

app marketing measurement framework - OG

13 min watch

App marketing measurement framework

everything about marketing testing - OG

13 min watch

Everything you need to know about marketing testing

incrementality segmentation reactivation - OG

4 min read

Incrementality and app remarketing: The importance of segmentation

apple search ads best practices - OG

16 min watch

Apple Search Ads: What's my true ROAS?

Facebookアプリキャンペーンの計測- スクエア

7 min read

Measuring app campaigns on Facebook: Everything you need to know

view through attribution - OG

5 min read

View-through attribution: The good, the bad, and the ugly

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Mobile marketing

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Trends & insights

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Tips & strategy

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