AppsFlyer and Agoda Join Forces to Elevate Travel Media Advertising in Asia
AppsFlyer and Agoda collaborate to enhance off-site media capabilities, empowering brands with leveraging through first-party data collaboration and enhanced campaign measurements across high-intent traveler audiences
San Francisco, June 8th 2026 – AppsFlyer today announced its collaboration with digital travel platform Agoda through its media solutions offering. With this collaboration, AppsFlyer aims to deliver amplified reach and performance for brand partners by leveraging Agoda’s first-party signals to reach segmented travelers with relevant, timely messaging throughout their journey.
Through this engagement, which brings together Agoda’s traveler insights with AppsFlyer’s advanced tools for first-party data collaboration and precise targeting, both parties are able to drive measurable outcomes across multiple touchpoints in a traveler’s journey from inspiration to booking to the trip itself.
“At Agoda, we’re constantly looking for innovative ways to help our partners reach and engage travelers more effectively, especially through our Agoda Media Solutions offering. With this collaboration, we’re enhancing our ability through Agoda first party signals, empowering brand partners to make smarter decisions, optimize performance, and deliver meaningful impact throughout the traveler journey.” – Prashant Kala, Director of Media Solutions at Agoda.
This Data Collaboration Platform enables advertisers to create and activate custom audience segments using combined first-party data from Agoda and its brand partners. These segments can be deployed across walled gardens and through Agoda’s own media properties. Powered by AppsFlyer’s capabilities, the platform ensures secure and compliant data collaboration, allowing brand partners to contribute their own data without compromising control or privacy standards.
“Agoda is at the forefront of innovation in travel media, combining deep traveler insights with sophisticated collaboration tools to unlock new performance opportunities for brands,” said Tami Harrigan, VP Business Development, Data Collaboration Platform at AppsFlyer. “With our Data Collaboration Platform, Agoda is empowering its brand partners to achieve better marketing performance through enhanced measurement and optimized media investments across the customer journey.”
About AppsFlyer
AppsFlyer is the Modern Marketing Cloud that helps businesses transform complex data into clarity and growth. For more than a decade the global leader in mobile attribution, AppsFlyer today empowers over 15,000 businesses worldwide to break down silos across omnichannel measurement, deep linking, data collaboration, and autonomous AI workflows, giving brands the foundation to make smarter decisions, faster. To learn more, visit www.appsflyer.com.
About Agoda
Agoda, a digital travel platform, helps anyone see the world for less with its great value deals on a global network of over 6 million hotels and holiday properties worldwide, plus flights, activities, and more. Agoda.com and the Agoda mobile app are available in 39 languages and supported by 24/7 customer support.
Headquartered in Singapore, Agoda is part of Booking Holdings (Nasdaq: BKNG) and employs over 7,500 people globally, dedicated to leveraging best-in-class technology to make travel even easier.
Agoda’s business-to-business (B2B) division connects accommodation, flight and activity providers alongside strategic partners to a global audience of intent-driven consumers. Agoda drives partner success with actionable insights, data-driven solutions, and localized marketing strategies. Its strategic partnerships arm, Rocket Travel by Agoda, enables global brands to launch customized travel platforms and loyalty programs.
