AppsFlyer opens new office in London amid tremendous growth in UK

Hires former CAKE executive to grow the companys presence throughout the UK, tap into London and the regions hotbed of tech talent

AppsFlyer, a leading mobile marketing attribution analytics company, announced today that it is expanding its European footprint with the opening of its new office in London. The company also announced that it has hired Paul Wright as the Country Manager in the UK. Mr. Wright joins AppsFlyer most recently from CAKE, a division of Accelerize Inc., where he held the position of European Managing Director for the cloud-based digital marketing technology company.

AppsFlyer is the latest global marketing technology company to expand to London, as the UK region continues developing top tech talent, attracting investment, and furthering its reputation as a trendsetter in the marketing technology space. With a significant number of marketers, advertisers, app developers and agencies already utilizing AppsFlyer to measure and optimise their mobile marketing efforts – including renowned brands like MoneySuperMarket, Trivago and William Hill, as well as several of the leading UK-based gaming apps – the London office will serve as a strategic hub for the company in the UK and beyond.

“We have seen tremendous growth in the UK, as time spent in mobile apps overtakes all other forms of media, and marketers continue to shift their focus to mobile marketing activities,” said Oren Kaniel, founder and CEO of AppsFlyer. “Although we already have a strong client base in the region, the UK was essentially calling us to establish a more permanent presence in order to continue attracting some of the best global talent in marketing technology, and to put ourselves in better position to offer the top-notch client services that our customers have come to expect.”

The new UK office joins the company’s other locations in Tel Aviv, San Francisco, New York, Bangkok, Beijing, Seoul, Tokyo,Bangalore and Berlin, giving AppsFlyer ten offices worldwide. The expansion comes during a time of extreme growth for the company, which measured more than $4 billion in media ad spend during 2015, has grown from 40 to 160 employees, and measures 200 billion mobile events every month.

“I was greatly impressed by the people as well as the technology at AppsFlyer, and I’m proud to now be a part of the fast-growing team,” said Paul Wright, AppsFlyer’s new Country Manager, UK. “There is an incredible opportunity to help steward the growth of UK and European app marketers in the area of mobile marketing, and I look forward to helping expand the company’s presence in the region.”

AppsFlyer is currently hiring in its London office for positions in sales, marketing, partner development, customer success, support and more. The company offers an entrepreneurial culture, stock options, competitive salary, professional development opportunities and excellent benefits, including the recently announced Global Employee Exchange Program, offering employees the opportunity to live and work in any of the company’s offices throughout the world for up to twelve weeks.

About AppsFlyer

AppsFlyer, the global attribution and marketing analytics leader, empowers marketers to grow their business and innovate with a suite of comprehensive measurement solutions. Built around privacy by design, AppsFlyer takes a customer-centric approach to help 12,000+ brands and its marketplace of 8,000+ technology partners make better business decisions every day, while delighting their end-users.

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