Deep Linking

Boost Conversions with Frictionless User Experiences.
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Deep Links to Power Any Use Case

  • Email Use Case for OneLink by AppsFlyer

    Email

  • Social Media Use Case for OneLink by AppsFlyer

    Social

  • SMS/Push Use Case for OneLink by AppsFlyer

    SMS/Push

  • Referrals Use Case for OneLink by AppsFlyer

    Referrals

  • Web-to-App Use Case for OneLink by AppsFlyer

    Web-to-App

Streamline Email-to-App Experiences

Email continues to play a pivotal role in marketing. But because ESPs “wrap” their links as part of their attribution integration, they often break, resulting in frustrated customers and lost business.  

Enter OneLink, which works its magic to “unwrap” ESP-wrapped links, without losing attribution and contextual data. OneLink enables marketers to route users to the optimal destination – landing page, app store, contextual in-app experience – on any OS, channel, and platform, ensuring a smooth experience and an end to broken links.

Integrated with your favorite ESPs:

Email service providers integrations with AppsFlyer

Drive Organic Growth from
Social Media

Tap into the power of deep linking to deliver a smooth customer experience while measuring engagement, installs, and loyalty attributable to your social media posts, whether on Facebook, Twitter, Quora, Pinterest, Instagram, or Snapchat.

You can even run promotions that incentivize your fans and followers based on how many downloads they can drive. With OneLink deep linking, every click and every action is always measurable.
Always.

Powerful Short Deep Links for
SMS and Push Notifications

Engage your customers with discounts, limited-time offers, and other incentives via SMS marketing and push notifications. But be advised: when crafting messages, every character counts and compact URLs are a must.

OneLink enables marketers to dynamically create short links for use in SMS and push marketing. When users click the deep link, they are directed to the optimal destination – to the app store if they don’t have the app, and to the app if they do. And of course, every new install will be attributed to the right message, channel, and campaign.

Unleash the Power of
Word-of-Mouth

Every marketer knows that word-of-mouth referrals are one of the most effective and potent ways to create virality and generate acquisition. With AppsFlyer User Invites, hacking word-of-mouth is a cinch.

Existing users wishing to “share” or “invite a friend” are prompted to select the channel for spreading the word: SMS, email, social, etc. After the user chooses the channel, a deep link is automatically generated for easy sharing. Once the invite is sent, you can measure user behavior and optimize future marketing efforts by understanding which users are most likely to invite friends, their preferred channels, and more.

Create Frictionless Web-to-App Journeys

Your customers often begin their journey on mobile web, and Smart Banners offer you a shortcut to seamlessly acquire and engage app users. 

Using Smart Banners, you can cost-effectively turn web visitors into loyal app users. Intuitive customization features accessible from your dashboard enable you to set up a live banner on your mobile web quickly and easily, all without having to rely on development resources. And as with every OneLink, every new install will be measured so that you can iteratively test and hone your banners.

OneLink and You’re Covered

Acquire. Retain. Engage. Convert.

How deep linking works - full flow How deep linking works contextually - AppsFlyer

Deploy Any Use Case

Simplify growth and acquisition with one link that works on every channel and platform.

Capitalize on Your Assets

Maximize ROI on owned, paid, and earned media by ensuring seamless customer journeys.

Personalize Onboarding

Delight users with contextual experiences powered by rich user data contained in our deep links.

Optimize Conversions

Create frictionless user experiences that spur higher intent and lift your bottom line.

OneLink Customers Show Higher ROI

2.5X

Conversion Rate

Frictionless experiences lead to dramatically higher conversion

2.7X

In-App Purchases

Users that click on deep links buy more frequently

2.1X

User Retention

Contextual delivery keeps users coming back for more

Source: Data from AppsFlyer customers using OneLink vs. customers using regular links

Universal Accessibility and Compatibility for Simplicity

OneLink works seamlessly across every single platform, app, and environment.  Unlike other universal mobile deep linking platforms, OneLink works with the latest iOS and Android builds, without any custom configurations or interstitial pages.

Whether it’s a link in an email or in a Facebook post, you can count on OneLink to work perfectly every time.


App Install Detection for Seamless User Experience

OneLink detects whether a user has already installed your app. Using deferred deep linking, this incredibly powerful single link will send new users to the appropriate app store first; then it will direct users to the correct destination after the app is installed. 

If a user has already installed your app, the link will open the right page directly in the app.

Contextual Delivery For Powerful Conversions

AppsFlyer deep links contain rich information about users and their location within the customer journey: what campaign they came from, who referred them, what content they saw when clicking on the link, and more. This rich contextual information eliminates journey friction, delivering a relevant experience when the app is opened.

For brands selling products or services in their apps, any additional step between users and their intended goal translates into lower conversion rates. OneLink removes extraneous steps and drives users directly to the in-app point of sale — even after install.

New Features Powered by OneLink by AppsFlyer logo small

Provide Glimpses of App Content

Drive installs and engagement by revealing a sneak-peek of app content, featured on custom-designed mobile web landing pages.

With AppsFlyer’s Previews, you’re just clicks away from designing OneLink-powered landing pages and optimizing customer journeys.

New Product Feature for OneLink Landing Page

New Features Powered by OneLink Deep Linking Logo Small

Turn Web Visitors into Loyal App Users with Smart Banners

Create a powerful trigger point along the customer journey by converting web users into loyal, highly- engaged app users.

It’s as easy as 1-2-3: Enter your Dashboard, select a template, customize your design, add your deep link logic and set it live!

OneLink by AppsFlyer new feature banner

No wasted clicks, just the perfect conversion path, every time.

Learn how Apartment List uses OneLink to create frictionless web-to-app experiences.

Apartment List logo_case study- AppsFlyer

We just love OneLink. It’s a smart link that drives users to the best destination depending on the device and channel.
One link to rule them all. 

Kiko Gámez Martínez, Growth Marketing Director at Telefonica

With OneLink we were finally able to unleash our owned media campaigns to their full potential.

Thiago Monteiro, Head of Mobile

With the support of AppsFlyer and OneLink, we were able to significantly decrease our CPIs by creating the perfect web-to-app experience.

Christopher Chee, Senior Manager, Performance Marketing

With the support of AppsFlyer and OneLink, we were able to significantly decrease our CPIs by creating the perfect web-to-app experience.

Christopher Chee, Senior Manager, Performance Marketing

Want more info on deep linking?
Deep dive with this primer!

Deep dive into the key trends shaping the future of marketing, recognize the value of deep linking to your business, and know how to employ it in your attribution strategy:

  • Deep linking mechanisms
  • Common and advanced use cases
  • Troubleshooting
  • And more!

Ready for your conversions to lift off with deep links?

Book Your Demo