Focus on what drives growth
Build analytics views that match your goals. Visualize exactly what matters to your business, enabling faster, more confident optimization decisions.
MARKETING ANALYTICS
Use your marketing data to fuel confident decisions
Make data-driven decisions, fast
See your complete marketing picture
Unite all your campaign data in one clear view. Eliminate silos and save time by accessing every performance metric in one place, ensuring aligned and efficient decisions.
Uncover opportunities instantly
Find hidden potential in your campaigns. Make smarter decisions with detailed performance breakdowns and trend analysis that maximize your marketing ROI.
Don’t just take our word for it
Key features
When data leads, performance follows. Explore how you can unlock new insights to make campaign decisions with confidence.
Activity, cohort, and LTV analysis
Combine activity data with cohort and LTV metrics for deep insights. Reflect DAU and MAU metrics accurately, including retargeting efforts, and align all key data in a single, actionable dashboard.
Custom dashboards
Build your own campaign-specific dashboards for daily analysis with our simple drag-and-drop interface.
Multi-metric analysis
See how your metrics work together. Understand how impressions drive installs, measure cost-efficiency, and track spend—all in one powerful ROI maximizing tool.
Timeline comparison
Compare current KPIs to past performance seamlessly. Identify trends, spot anomalies, and answer business questions faster with custom date ranges for deeper insights into your campaigns.
AI chat (coming soon!)
Explore marketing data effortlessly by asking questions in natural language using the Analytics AI chat. Actionable insights are a question away—no technical skills needed.
Conditional Formatting (coming soon!)
Make data-driven decisions faster by visually highlighting what matters most. Whether it’s high-performing campaigns or underperforming ones. Identify key trends, spot anomalies, and act with confidence.
Connect with the tools you already use
Easily import AppsFlyer data into your own BI tools, or integrate with one of our marketing automation partners using our robust API.
Looking for an MMP? Get your free assessment checklist today
Frequently asked questions
How fresh is the data?
Get updates based on your partner sync schedules. While some data refreshes nearly instantly, others update on partner-specific cycles ranging from hourly to daily.
Can I customize my dashboards?
Yes, you can create and personalize dashboards to track key metrics and even create your own custom metrics. Select widgets, visualizations, and KPIs relevant to your goals, arrange them as needed, and apply filters for a focused analysis.
What kind of AI-driven insights are available?
AppsFlyer’s Analytics AI Chat provides instant insights and answers. Ask open-ended questions, get quick answers about your marketing performance, and explore actionable insights directly from your data. It enhances decision-making by providing relevant, contextual information in real-time.
What platforms and data sources are supported?
We’ve integrated with hundreds of platforms like Facebook, Google Ads, TikTok, Apple SKAN, and custom integrations for cross-channel reporting.
Can I save and share dashboards with my team?
Yes, you can save dashboards and share them with team members. Role-based access ensures stakeholders have the right permissions to view or edit.
Can I try marketing analytics for free?
Yes, you can sign up free here
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