“We have a high focus on the mobile app. There’s a correlation between app users and more engaged users, we want to focus more on them over time.”Retail executive
Currently, more than 40% of retail sales come from mobile. With mobile-first customers becoming the new norm, retail brands understand that to increase customer engagement and retention they need to perfect their mobile app experience.
Mobile has not only become a primary mode of engagement for consumers, it has also shifted expectations towards increased personalization and seamless experiences. Because of this, it is more important than ever for retail brands to communicate with their customers as individuals and to have the tools, and a clear plan, to be able to achieve this.
In this report, based on a quantitative and qualitative study of mobile best practices, AppsFlyer and Adobe teamed up to explore the evolving challenges faced by leading executives in large retail companies, and the steps they can take to turn them into new opportunities.
- The top challenges and pain points that are driving retailers to accelerate their mobile transformation
- The role mobile marketing plays in designing a successful user acquisition and user engagement go-to-market strategy
- The pandemic’s effect on the mobile take over of many of the business functionalities of a retail brand
- Key metrics for measuring mobile-first success