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761 results for "App marketing"
Blog
In-app advertising done right – the complete guide
In this guide, we will explore how IAA works, its different pricing models, creative formats, and some best practices to help you make the most of it.
Blog
Getting started with user acquisition for apps: The complete guide
Customer stories
Boosting iOS installs and reducing eCPI with AppsFlyer Single Source of Truth
Learn how NRISE gained clarity in their data, built predictive models and made informed decisions with AppsFlyers Single Source of Truth.
Blog
When ChatGPT becomes the OS: A new era for apps, measurement & commerce
Explore how ChatGPT is evolving into a new OS layer, transforming apps, commerce, and measurement.
Blog
Turn streaming into measurable growth with AppsFlyer and Roku
Drive app installs and ROI with AppsFlyer and Roku’s CTV attribution and optimization tools.
Blog
Your AI is making marketing decisions on bad data – here’s how to tell
Is your AI built on the wrong data? Learn how to assess your marketing data readiness in seconds.
Blog
MyTheresa’s app: Luxury UX with a hidden growth gap
MyTheresa nails premium personalization and events, but hides a big referral opportunity that could unlock viral growth.
Blog
Zalando’s AI-powered app: Fashion meets personalization
Zalando's app blends AI, social commerce, and retention into a powerful shopping experience. Here's what works, and what could make it even stronger.
Blog
How IKEA’s app nails omnichannel UX (and what brands can learn)
IKEA's app masters omnichannel retail with AR and loyalty, but one UX mistake costs ATT opt-ins.
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