Blog
Mobile game marketing: Essential strategies made simple
Dive into the world of mobile game marketing. Learn about the different types of game marketing, best practices and KPIs to measure.
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799 results for "App marketing"
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Cross-channel marketing in 2024: Perfecting the channel mix formula
Dive into the strategy of cross-channel marketing and how to figure out the right mix for your business, including how to garner organizational buy-in.
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Putting privacy first with AppsFlyer and Snap’s Advanced SRN measurement solution
Read about AppsFlyer and Snap's advanced SRN measurement solution, helping pave the way for a more transparent and private future.
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How to win in Vegas: AppsFlyer’s 2024 MAU recap
Read all about AppsFlyer at MAU 2024. What were the hot topics, the biggest announcements and our top learnings from this year's event.
Reports & guides
The AppsFlyer Performance Index: 2024 Country Edition
Explore top and bottom-performing app markets, UA and remarketing campaign standings, and exclusive growth opportunities by country
Reports & guides
AppsFlyer & Adobe: Power personalized mobile experiences
Learn how AppsFlyer and Adobe came together to help transform mobile campaigns into tailored, engaging marketing strategies across the funnel
Glossary
In-app
What does the term "in-app" actually mean and what are the most common types of in-app activities? Learn all about it in our mobile marketing glossary.
Customer stories
Overcoming signal loss: Illuminating inDrive’s growth via the AppsFlyer Data Collaboration Platform
Learn how inDrive eradicated 90% of their "in the dark data" using AppsFlyer's data collaboration platform enabling effective measurement across the funnel.
Blog
Introducing AppsFlyer’s Google DMA-ready SDK
Learn how AppsFlyer has updated its solution to help advertisers meet the DMA's new requirements through the newly released SDK.
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7 pitfalls to watch out for when measuring your in-app purchases
In this blog post, we will demystify the challenges of measuring in-app purchases, why it’s crucial to get it right, and what’s holding it back.
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