Glossary
Identifier for vendors (IDFV)
What are mobile interstitials and how can you use them to get the most out of your campaign? Find out everything you need to know inside.
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760 results for "App marketing"
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Boarding the mobile bullet train – How to forge an invincible mobile-first strategy
In this blog, we’ll breeze through the basics of a mobile-first strategy, why marketers need to make friends with it, and some super practical tips.
Blog
How lightweight hyper casual games became the heavyweights of mobile gaming
In this blog, we’ll discuss the key characteristics and various game mechanics, as well as global trends, monetization methods, and best practices.
Blog
Follow the money: the power of in-game mobile advertising
In this blog, we’ll cover everything you need to know about in-game advertising including the benefits, formats, expert strategies, and more.
Blog
The great merger – acceleration in Gaming M&A is changing the face of the industry
The recent whirlwind of Gaming studio consolidations is unlike anything we've seen before; find out about the underlying factors and repercussions.
Blog
Spot the difference: ROI vs. ROAS
In this blog we will uncover the differences (and similarities) between the two metrics and explain when and why to use both ROI and ROAS.
Glossary
Owned media
What is owned media, and what are the main benefits of using it? Read all about it in the AppsFlyer mobile marketing glossary.
Glossary
Re-engagement
What is re-engagement, and why is it important for your campaigns? Learn everything you need to know in the AppsFlyer mobile marketing glossary.
Glossary
eCPM (Effective cost per mille)
What is eCPM, and why is it so important to your marketing efforts? Learn all you need to know in our mobile marketing glossary.
Blog
Mobile attribution in the age of privacy: Challenges and opportunities
Find out how mobile measurement and attribution is changing post iOS 14 with a shift towards a more privacy-centric relationship with consumers.
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