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18 metrics eCommerce marketers should measure
To keep your shopping app engaging and profitable, here are the KPIs you should measure as a mobile app marketer in the holiday season.
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741 results for "App marketing"
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Pitfalls of modeling LTV and how to overcome them
LTV models are the heart of app marketing, but predicting them can be challenging. Here's all you need to know about from the experts.
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7 ASO tips to increase organic installs like a pro
Without the right positioning, you will never organically reach your target app users. These ASO tips from TheTool will ensure you most often do.
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View-through attribution: The good, the bad, and the ugly
View-through attribution in app marketing occurs when ad impressions served to users is given credit for delivering app installs. Read more inside.
Customer stories
Transforming the impact of owned media with deep linking
Find out how Treatwell's marketing team was able to realize 33% year-over-year reduction in their user acquisition costs leveraging AppsFlyer.
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CTV Measurement: Attribution to Contribution
Last-touch attribution misses CTV's real impact. Here's how cross-device attribution and incrementality testing reveal what it's actually driving.
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Why attribution fails: How to fix it
Discover the 4 core reasons marketing attribution breaks, from platform overclaim to fragmented data, and what reliable measurement actually looks like.
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Your Agent is Only as Honest as Your Signal
ChatGPT Ads becomes a serious channel only if marketers can measure it. Unbiased signal quality across web, app and organic is the deciding factor.
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Creative optimization: Why your best video ad fails as a static image
New data from 1.2M app ad creatives shows video and image ads reward opposite traits. See the breakdown by tone, CTA, and spend concentration.
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Omnichannel Analytics Explained
Omnichannel analytics connects every channel into one measurement view. Here's what it means, why siloed dashboards fall short, and how to do it right.
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