Blog
From views to value: Performance-centric connected TV
Dive into the strategies that drive results, enhance viewer engagement, and maximize ROI in the evolving landscape of connected TV.
Filter by
806 results for "App marketing"
Blog
7 Reasons mobile OEMs should be part of every marketer’s growth strategy
Discover 7 reasons why mobile Original Equipment Manufacturers (OEMs) can supercharge your brand's success in the digital age.
Blog
Gaming analytics: Why the numbers matter
Deep dive into gaming analytics for mobile marketers. Why it's important, navigate challenges, understand which KPIs to measure, and the impact of AI.
Blog
2023 – challenges, opportunities, achievements – and the road ahead
AppsFlyer CEO, Oren Kaniel, discusses the challenges, opportunities, and achievements of 2023, and takes a look ahead to what's coming in 2024.
Glossary
In-stream ads
Explore the world of instream ads, both linear and non-linear. Understand why they are valuable, their benefits, and their challenges.
Blog
Top 5 data trends of 2023 and what’s in store for 2024
Check out the top 5 data trends in 2023 for app marketers. Position your app for success in 2024 by harnessing the latest trends and emerging technologies.
Blog
Mastering creative analytics: where data meets design
Uncover the art and science behind effective creative analytics. Understand what KPIs to measure and the impact of AI for smarter decision making.
Glossary
Average order value (AOV)
Understand AOV and why it's important for sustainable growth. Learn how to increase customer spend, enhance product bundles, and improve profitability.
Glossary
Purchase frequency
What is purchase frequency? Find out how to calculate it, why it's an important KPI to measure, and methods for increasing yours.
Blog
SSOT: A one-stop shop for bridging iOS data gaps
Unlock the full potential of your data with SSOT. Say goodbye to information silos and hello to a one-stop shop for comprehensive data management on iOS.
Try searching for
