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749 results for "App marketing"

Glossary

Daily active users (DAU)

What are daily active users, and why are they important for your marketing efforts? Read all about it in the AppsFlyer mobile marketing glossary.

Reports & guides

In this report we investigate the pain points and key developments that are driving companies to compete with their digital-first counterparts.

Glossary

What is an ad server, how does it work, and how to choose the right one? Find out in our mobile marketing glossary.

Blog

In addition to post-install analytics, mobile marketers should closely monitor pre-install data to optimize install conversion. Find out why here.

Blog

In this post we analyze creatives from top-grossing apps and share creative best practices for Black Friday, Cyber Monday, and other key dates.

Blog

How can you deliver amazing customer experiences to delight the users, keep them engaged, and ensure that they come back for more?

Reports & guides

This programmatic advertising comprehensive guide will provide you the insights into the programmatic strategy of your digital marketing toolkit.

Blog

Following iOS 14, how can you merge all of these siloed data sources into a single source of truth? We’re happy to say that we’ve got a solution.

Customer stories

Find out how Virtuo’s partnership with AppsFlyer has given them the ability to make critical short and long-term decisions.

Blog

ATT prompt opt-in rates are much higher than anticipated at 40%-50% across industries, while IDFA collection rates still lag far behind. Why is that?

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