Reports & guides
The state of app remarketing – 2020 edition
To capture app remarketing full scale and potential, we are releasing this report, covering every vertical and every region. See more inside.
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806 results for "App marketing"
Reports & guides
Mobile attribution and marketing analytics for Entertainment and Media apps
To help you navigate the risks and rewards of your entertainment or media apps' potential, we've put together a comprehensive guide. Take a look!
Blog
5 ways to analyze app campaigns using marketing analytics
In this post we review how five different reports can each play a key role in optimizing your app campaign. Find out more inside
Reports & guides
Mobile attribution and marketing analytics for Food & Drink apps
Find out how to maximize your food & drink app’s potential in this guide covering vertical-specific areas of measurement for app marketers.
Reports & guides
Mobile attribution and marketing analytics for Health & Fitness apps
Find out which in-app events to configure to meet health and fitness goals, what are the right segments to set up in UA campaigns, and more.
Blog
The Coronavirus impact on app installs and marketing budgets
What will 2020 look like for mobile apps and what will be the impact of the pandemic on marketing budgets? We've dug into the data for answers.
Use cases
AppsFlyer cost reporting solution: Solving one of the biggest digital marketing problems
Find out what AppsFlyer is doing to tackle the need for data standardization and a single vendor solution for attribution and cost reporting.
Use cases
Measure the success of app remarketing with AppsFlyer Incrementality
AppsFlyer is unlocking measurement solutions for incrementality testing to help advertisers connect the dots and zero in on what's driving growth.
Blog
Open to influence? The pros and cons of influencer marketing for apps
Think influencer marketing is a fail-safe lead generation tool? Not always. This 2-part series discusses the benefits and drawbacks of this method.
Blog
All you need to know about content marketing for apps
Apps must invest a lot of resources in capturing potential users' time and attention. That's where content marketing comes in - Find how to do it right.
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