Reports & guides
App uninstall report – 2025 edition
Read the 2025 edition of the App uninstall report for industry trends and benchmarks, alongside tips for analysis and optimization for this critical metric.
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Customer stories
A scoop above: Wolt Ads shows 32% revenue uplift for an ice cream brand with AppsFlyer
Learn how AppsFlyer's Data Collaboration Platform helped Wolt Ads increase ROAS x4 and 32% attributed revenue for an ice cream brand.
Reports & guides
[Report] 2025 app retention benchmarks report
Read the latest app retention report for insights into preserving app loyalty and engagement alongside the impact of privacy and signal loss.
Blog
Navigating the privacy frontier: Key insights from Google and AppsFlyer
Read the key insights from a conversation between AppsFlyer and Google on how advertisers can thrive in the ever changing privacy landscape.
Reports & guides
Unlock the full ROI potential of your marketing efforts
Read the AppsFlyer and Forrester Total Economic Impact™ report showing a staggering 207% ROI and a payback period of under six months.
Reports & guides
The State of Marketing in Asia
Customer stories
Boosting iOS installs and reducing eCPI with AppsFlyer Single Source of Truth
Learn how NRISE gained clarity in their data, built predictive models and made informed decisions with AppsFlyers Single Source of Truth.
Customer stories
Amobear boosts ROAS by 50% with AppsFlyer and TikTok
Learn how Amobear increased ROAS by 50% using ROI360 and the Advanced SRN integration with TikTok
Reports & guides
The State of App Monetization – 2024 Edition
In AppsFlyer's first app monetization report uncover key trends and best practices for generating app revenue across verticals in the hybrid era.
Blog
Everything you need to know about mobile app analytics
Mobile app analytics provides information about your app's performance on multiple levels. Read about the different tools, KPIs, and best practices.
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