Use cases
AppsFlyer cost reporting solution: Solving one of the biggest digital marketing problems
Find out what AppsFlyer is doing to tackle the need for data standardization and a single vendor solution for attribution and cost reporting.
Filter by
745 results for "App marketing"
Use cases
Measure the success of app remarketing with AppsFlyer Incrementality
AppsFlyer is unlocking measurement solutions for incrementality testing to help advertisers connect the dots and zero in on what's driving growth.
Blog
Open to influence? The pros and cons of influencer marketing for apps
Think influencer marketing is a fail-safe lead generation tool? Not always. This 2-part series discusses the benefits and drawbacks of this method.
Blog
All you need to know about content marketing for apps
Apps must invest a lot of resources in capturing potential users' time and attention. That's where content marketing comes in - Find how to do it right.
Blog
Creating successful app remarketing: How to do it the right way
Mobile remarketing is still a relatively new space. Here are 11 expert tips to getting it right and creating successful app remarketing campaigns.
Blog
MyTheresa’s app: Luxury UX with a hidden growth gap
MyTheresa nails premium personalization and events, but hides a big referral opportunity that could unlock viral growth.
Reports & guides
[Report] The State of App Finance in SP Latam – Edition 2025
Discover 2025's top finance app trends in LATAM. Get insights on growth, fraud, and user retention.
Blog
Zalando’s AI-powered app: Fashion meets personalization
Zalando's app blends AI, social commerce, and retention into a powerful shopping experience. Here's what works, and what could make it even stronger.
Blog
How IKEA’s app nails omnichannel UX (and what brands can learn)
IKEA's app masters omnichannel retail with AR and loyalty, but one UX mistake costs ATT opt-ins.
Blog
The Travel App Playbook is Changing. Here’s What the Data Shows
Travel app marketers in 2025 are shifting to retargeting and AI-driven engagement. Here’s what the data reveals.
People also search for:
Explore more resources
