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SKAdNetwork 4.0 is out, let’s build your strategy
SKAN 4.0 is here! Read and learn all the new options for both ad networks & app developers including new features and how to build your strategy.
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513 results for "Attribution"
Blog
How to piece the measurement puzzle together
In this blog post, we're going to look into the pros and cons of last click vs. impact measurement, and how you could make the most of both.
Customer stories
Single Source of Truth – A pathway to deduplicating installs and events between SKAN and AppsFlyer
Discover how Gismart managed to solve the problem of deduplicating downloads and events between SKAN and AppsFlyer attribution with SSOT.
Blog
How to break your addiction to user level data – From user level centric to aggregate
The fast-changing mobile privacy environment keeps evolving. Read the necessary steps on how to break your addiction to user-level data.
Blog
Welcome to the jungle – your ultimate guide for CTV Advertising
Consider this guide as your map in the thick connected TV jungle, and use it as your go-to for anything related to advertising your app on CTV.
Blog
Mobile advertising – everything you need to know (and forget) in 2023 and beyond
Read AppsFlyer's mobile advertising guide and learn about mobile ad types & formats, useful metrics, challenges, and the steps to the best strategy.
Glossary
AVOD (Advertising-Based Video On Demand)
What is AVOD? Learn about the advertising-based video on demand platforms, its advantages, and how it differs from PVOD, SVOD, and TVOD.
Blog
It’s time to come clean – the complete data clean rooms guide
What are data clean rooms, why do marketers need them, and how they’re going to affect our ability to measure campaigns in the years to come?
Customer stories
Boosting conversions by +98%, saving time and increasing efficiency
Find out how video game developer Halfbrick was able to boost conversions by +98%, and increase efficiency by using Appsflyer’s dashboards.
Glossary
Weekly active users (WAU)
What is WAU? Read how to increase your weekly active users, learn the formula to calculate them, and find out the benefits of using this metric.
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