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Blog

SKAdNetwork 4.0 is out, let’s build your strategy

SKAN 4.0 is here! Read and learn all the new options for both ad networks & app developers including new features and how to build your strategy.

Blog

In this blog post, we're going to look into the pros and cons of last click vs. impact measurement, and how you could make the most of both.

Customer stories

Discover how Gismart managed to solve the problem of deduplicating downloads and events between SKAN and AppsFlyer attribution with SSOT.

Blog

The fast-changing mobile privacy environment keeps evolving. Read the necessary steps on how to break your addiction to user-level data.

Reports & guides

Who needs to use an MMP solution? Read our MMP buying guide to learn about the current landscape and privacy status in the post-iOS14 era.

Blog

Consider this guide as your map in the thick connected TV jungle, and use it as your go-to for anything related to advertising your app on CTV.

Reports & guides

Consider this guide as your map in the thick connected TV jungle, and use it as your go-to for anything related to advertising your app on CTV.

Blog

Read AppsFlyer's mobile advertising guide and learn about mobile ad types & formats, useful metrics, challenges, and the steps to the best strategy.

Reports & guides

Read AppsFlyer's mobile advertising guide and learn about mobile ad types & formats, useful metrics, challenges, and the steps to the best strategy.

Glossary

What is AVOD? Learn about the advertising-based video on demand platforms, its advantages, and how it differs from PVOD, SVOD, and TVOD.