Blog
Everything you need to know about iOS 14+ fraud
What is the state of ad fraud in iOS since the launch of iOS 14? To answer this question, let's try and make sense of what’s going on.
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514 results for "Attribution"
Customer stories
The welcome return of a Single Source of Truth
Find out how AppsFlyer’s Single Source of Truth solution (SSOT) helped Goodgame Studios to measure the true performance of their campaigns.
Customer stories
Protecting marketing budgets and blocking fraudulent in-app events with Protect360
Learn how Bharat Matrimony used AppsFlyer Protect360 to stay one step ahead of fraud before, during, and after every install and in-app event.
Reports & guides
ATT – 1 year on: Exploring the impact of Apple’s privacy changes
Now that the dust has settled, we examine the impact of Apple's privacy changes on marketing measurement, budget, and revenue.
Glossary
GAID (Google Advertising ID)
What is GAID, why it’s important and what the future holds for it? Read everything you need to know in our mobile marketing glossary.
Blog
The complexities of measuring ROAS in a privacy-centric world: 3 approaches to consider
Calculating ROAS has become a challenging task for advertisers. This post will surface the challenges and share the different solutions approaches.
Reports & guides
You don’t know what you don’t know – The true cost of data inaccuracies
To help you fight off nasty old data inaccuracies, we’ve put together six of the most common and painful data inaccuracies you should be aware of.
Customer stories
Improving user acquisition and customer experience with OneLink
Discover how Letyshops was able to generate a remarkable reach of almost 500 million users which resulted in a total of over 700,000 app installs.
Blog
Here’s why measuring your app’s CX should be a top priority
Find out how you can turn CX into an investment that generates delighting experiences for your customers and business results for your team.
Use cases
How 6 successful brands attract and keep customers with deep links
Here’s how six brands use deep linking to give their app users a better experience and unlock higher performance from paid and unpaid channels.
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