Customer stories
Driving app growth through personalized campaigns at scale
The gaming company experienced low engagement & hindered revenue growth. Adopting AppsFlyer solutions led to increases in installs & revenue.
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540 results for "Attribution"
Blog
Top gaming investor: Bringing performance marketing from mobile to PC and console is ‘super interesting’
To discuss the exciting world of cross-platform gaming and PC&C, we talked with gaming industry veteran and investor Eric Kress.
Product news
AppsFlyer support for Meta’s aggregate event measurement (AEM) for remarketingg
AEM for app remarketing enables advertisers to measure iOS re-engagements with Meta in a privacy preserving manner. This feature leverages AppsFlyer’s deeplink attribution capabilities to perform full and accurate attribution for iOS re-engagement conversions and report conversions + all downstream events to Meta.
Blog
Putting SKAN 4.0 to the test: Here’s what we found out
In this blog post, we'll delve into the impact that SKAN 4.0 has had so far and share some interesting insights.
Blog
How gaming companies can weather the economic downturn leveraging preload campaigns
Learn how gaming companies can weather the economic downturn by leveraging preload campaigns which are critical to growth in unstable times.
Blog
Firebase Dynamic Links deprecated: How to migrate and what to use instead
Firebase Dynamic Links Is Shutting Down - Here’s how to find an alternative and migrate successfully
Glossary
CTV (Connected TV)
Learn everything you need to know about connected TV including the difference from OTT, the benefits of CTV advertising, and common ad formats.
Customer stories
Driving growth through omnichannel (re)marketing: a hyperlocal retail chain’s success story
Implementing AppsFlyer’s core attribution solution, customer experience (CX) & deep linking, led to huge improvements in campaign performance.
Blog
Remarketing in the privacy era: How to win with rich user segmentation, 1st party data, and AI
Is audience segmentation for remarketing still relevant with fewer identifiers available? How to win with rich user segmentation, 1st party data & AI.
Blog
How PC and console platforms open up new revenue streams for game developers
Learn how PC and console platforms open up new revenue streams for game developers, the reasons for this growth & how it works in practice.
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