Blog
Why contextual targeting in mobile is making a comeback in the privacy age
Learn how rich data about users viewing environment can enhance your creative and targeting capabilities to drive your app performance at scale.
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516 results for "Attribution"
Customer stories
Scoring record high ARPU while improving LTV with AppsFlyer and CleverTap
Learn how MPL has dramatically increased the efficiency with which it onboarded its users, allowing it to focus on new growth initiatives.
Glossary
SKAdNetwork (SKAN)
What's SKAdNetwork, what challenges does it present for advertisers, and how should they prepare for it? Find out in our mobile marketing glossary.
Customer stories
Scaling up secure mobile data analysis with confidence
AppsFlyer’s fast and reliable data delivery helped the Varo team save significant processing time, allowing it to optimize its acquisition strategy.
Customer stories
Boosting return on app spend by 10% with AppsFlyer and Affle
Find out how Gradeup teamed up with Affle and AppsFlyer to optimize its UA campaigns, increase in-app engagement and ultimately boost ROAS.
Customer stories
Embracing SKAdNetwork to adapt to the privacy-centric future
Find out how implementing SKAdNetwork through AppsFlyer gave Clover valuable insights, getting it ahead of the competition.
Blog
Mobile measurement & marketing analytics for Shopping apps – The complete guide
Use cases
The phantom (click) menace: Discovering a new fraud scenario
We've noticed a trend lately: Ad networks claimed that they were being associated with clicks that in fact were not originated from their network.
Blog
5 ways to increase ATT opt-in rates
Discover new ways to increase your ATT opt-in rates, and reap the rewards of greater quantities of user-level data and attribution.
Blog
The age of return on experience
Find out how to create a personalized user experience designed to drive strong customer engagement, and make the most of your owned channels.
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