Customer stories
Real11 reduces fraud while optimizing marketing campaigns
Find out how by using AppsFlyer Protect360, Real11 was able to cut back investments in underperforming campaigns and fraudulent ad networks.
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551 results for "Attribution"
Blog
All aboard! The essential guide to mobile app onboarding for 2023 (and beyond)
Find out why a complete app onboarding experience can make the difference between apps with staying power versus those that end up trashed.
Blog
SKAdNetwork feature requests: Organic (unattributed) data
As part of our new series of blog posts that focus on SKAdNetwork innovation, this post discusses organic (unattributed) data in the post iOS 14 era.
Customer stories
Converting loyal app users through user referrals
Dream11 looked for a platform that could attribute installs from multiple sources, platforms, app stores, and channels. Its choice was AppsFlyer.
Glossary
Cost per install (CPI)
What is CPI, how to calculate it, and why it’s important for your marketing efforts? Read all about it in the AppsFlyer mobile marketing glossary.
Glossary
Monthly Active Users (MAU)
What are monthly active users, and why are they important for your marketing efforts? Read all about it in the AppsFlyer mobile marketing glossary.
Glossary
Daily active users (DAU)
What are daily active users, and why are they important for your marketing efforts? Read all about it in the AppsFlyer mobile marketing glossary.
Glossary
Ad server
What is an ad server, how does it work, and how to choose the right one? Find out in our mobile marketing glossary.
Blog
CTR, CTI, and IPM: Optimizing the path to install conversion
In addition to post-install analytics, mobile marketers should closely monitor pre-install data to optimize install conversion. Find out why here.
Blog
App engagement and user retention: The definitive guide
Learn the rules of engagement, how to create a seamless onboarding experience, and how to monetize and boost re-engagement with this guide.
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