Customer stories
Turning mobile web traffic into profitable app installs
PhotoSi had high hopes of turning brand awareness into app installs. Find out how AppsFlyer Smart Banners creative tools make it possible.
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515 results for "Attribution"
Customer stories
Optimizing ad creation and maximizing ROI with AppsFlyer’s OneLink
Learn how Brainium's ability to test and optimize creatives helped to decrease their CPIs and increase customer lifetime value.
Customer stories
Making the switch to AppsFlyer: A seamless collaboration
Migrating any system isn't a decision that's taken lightly; Find out how Hepsiburada made a smooth transition to AppsFlyer and its business impact.
Customer stories
Leveraging content to optimize acquisition and remarketing
See how attribution data from AppsFlyer helped Macy's leverage owned content and optimize their acquisition and remarketing strategies.
Customer stories
Boosting retention and fighting off fraud with AppsFlyer
Find out how Rapido ensured that the right users were remarketed to at the right time without conflicting or overlapping messages.
Customer stories
Harnessing the power of machine learning to drive smarter decisions
See how ChimpWorks is harnessing AppsFlyers native capabilities to provide the trusted data for their machine learning projects.
Blog
Setting sights on remarketing fraud
An advertiser’s remarketing database is perhaps the most prized possession, and unfortunately a target for fraudulent activities.
Blog
Initial data indicates ATT opt-in rates are much higher than anticipated — at least 41%
Initial data from 300 apps shows apps can increase the share of consented users; explore key iOS 14 benchmarks based on millions of interactions.
Blog
Aggregated Advanced Privacy, and the future of privacy-centric measurement
Since the very beginning, privacy and security have been one of AppsFlyer’s core pillars. Aggregated Advanced Privacy framework will add to this.
Blog
Predictive marketing explained – why it matters
Many UA managers know about the benefits of predictive analytics, but this privilege is only available to a lucky few. However, this can change.
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