Blog
What are Smart Banners, and what benefits do they offer for marketers and consumers? Here's everything you need to know.
Blog
In this blog post, you will learn more about why advertisers are becoming increasingly interested in web-to-app journeys.
Reports & guides
Take a deep-dive into the key ingredients of mobile attribution and marketing analytics as it applies specifically to gaming apps.
Reports & guides
To make the most of your shopping app’s potential, dive deep into our advanced guide that covers key shopping-specific areas.
Reports & guides
To help you navigate the risks and rewards of your entertainment or media apps' potential, we've put together a comprehensive guide. Take a look!
Glossary
Understand what an attribution window is, why it matters, and how to set the right window to improve your app marketing performance and measurement accuracy.
Glossary
What is web attribution, how does it work, and why is it important to your marketing efforts? Find out in our mobile marketing glossary.
Reports & guides
Find out how to maximize your food & drink app’s potential in this guide covering vertical-specific areas of measurement for app marketers.
Blog
Perhaps more than UA, app remarketing is now a priority for marketers, boosting performance and profits. Get our latest data about it here.
Blog
To keep your shopping app engaging and profitable, here are the KPIs you should measure as a mobile app marketer in the holiday season.