Reports & guides
The marketer’s guide to first-party data
Here's everything you need to know about first-party data. Why it's important, how to collect it, keep it clean, and use it safely in the age of privacy.
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266 results for "LTV"
Blog
Mobile game marketing: Essential strategies made simple
Dive into the world of mobile game marketing. Learn about the different types of game marketing, best practices and KPIs to measure.
Glossary
Cost per sale (CPS)
Learn all about the key metric cost per sale (CPS), how to calculate, the advantages of using it, and best practices for how to reduce your CPS.
Reports & guides
The State of App Marketing in India 2024
Reports & guides
It’s time to come clean – the complete data clean rooms guide
What are data clean rooms, why do marketers need them, and how they’re going to affect our ability to measure campaigns in the years to come?
Blog
How to overcome signal loss by building a new data reality
Understand what events led to changes in the data reality, the impact of signal loss on marketing and best practices for overcoming these challenges.
Blog
Cross-channel marketing in 2024: Perfecting the channel mix formula
Dive into the strategy of cross-channel marketing and how to figure out the right mix for your business, including how to garner organizational buy-in.
Blog
Putting privacy first with AppsFlyer and Snap’s Advanced SRN measurement solution
Read about AppsFlyer and Snap's advanced SRN measurement solution, helping pave the way for a more transparent and private future.
Blog
What is creative fatigue and how do you combat it?
Learn all about creative fatigue and practical tips on how to identify and combat it. Check out some real life examples and best practices.
Glossary
Cost per lead (CPL)
Learn how to calculate the cost per lead, , understand why its important, compare CPL to other metrics and best practices for lowering your cost per lead.
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