Blog
Everything you need to know about mobile app analytics
Mobile app analytics provides information about your app's performance on multiple levels. Read about the different tools, KPIs, and best practices.
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287 results for "LTV"
Blog
Everything you need to know to create high-converting app install campaigns
Learn how to create effective app install campaigns. Dive into best practices how to launch winning campaigns on Google, Meta, Facebook, and X.
Blog
Everything you need to know about commerce media
Check out our comprehensive guide to commerce media. Find out how it works, why it's important, future trends, and how it differs from retail media.
Product news
Complete iOS measurement now available for Meta
Blog
Unlock Complete, Unified, and Private iOS Attribution for Meta Campaigns with AppsFlyer
Learn why AppsFlyer and Meta have partnered to deliver a complete, unified, and privacy-first measurement solution for Meta app campaigns on iOS.
Blog
The marketer’s guide to first-party data
Here's everything you need to know about first-party data. Why it's important, how to collect it, keep it clean, and use it safely in the age of privacy.
Blog
Mobile game marketing: Essential strategies made simple
Dive into the world of mobile game marketing. Learn about the different types of game marketing, best practices and KPIs to measure.
Glossary
Cost per sale (CPS)
Learn all about the key metric cost per sale (CPS), how to calculate, the advantages of using it, and best practices for how to reduce your CPS.
Reports & guides
The State of App Marketing in India 2024
Blog
How to overcome signal loss by building a new data reality
Understand what events led to changes in the data reality, the impact of signal loss on marketing and best practices for overcoming these challenges.
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