Reports & guides
Gain insights, strategies, and best practices on how to effectively measure marketing attribution. Learn about different models on how to assign credit.
Blog
In this blog, we delve into a critical mantra that's often overlooked when the going gets tough: Discipline before cut
Blog
Discover effective strategies to delight your CFO by shortening campaign payback periods. Maximize campaign efficiency and boost ROAS.
Reports & guides
Explore subscription monetization strategies with this guide, covering pricing models, their pros and cons, and best practices for user engagement.
Blog
To help you plan for success on Android and beyond, here are some insights from the product lead for AppsFlyer’s Privacy Sandbox solution.
Blog
In this blog, we’ll explore how the economic climate has created a new stage in the evolutionary process, and what you can do to come out on top.
Blog
In this blog post, we'll delve into the impact that SKAN 4.0 has had so far and share some interesting insights.
Blog
From the VisionPro headset to SKAN 5.0 & the feature known as “Privacy Manifests”, we got you covered with all the news from WWDC 2023.
Blog
Is audience segmentation for remarketing still relevant with fewer identifiers available? How to win with rich user segmentation, 1st party data & AI.
Blog
With the deprecation of GAID, Protected Audience API is Google’s new framework for a privacy-centric, on-device, ID-less remarketing on Android.