Glossary
Blacklist
What are mobile fraud blacklists, and how using them can affect your marketing efforts? Learn more in AppsFlyer mobile marketing glossary.
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235 results for "Mobile fraud"
Glossary
Bots
What are mobile fraud bots, how do they work, and how can you block them? Learn more in our mobile marketing glossary.
Glossary
Duplicate IP
What are duplicate IPs, and how are they relevant when it comes to mobile ad fraud? Read all about it in the AppsFlyer mobile marketing glossary.
Customer stories
Diversifying user acquisition channel strategy with confidence
AppsFlyer Protect360 anti-fraud suite blocked 30% of PSafe's mobile installs as fraudulent, contributing to 43% in budget savings and a 141% boost in ROI.
Use cases
4 new ways to boost your efficiency and impact with Master API
Here are four ways mobile marketers, analysts, and executives are using Master API to improve their agility, insight and impact.
Blog
With great power comes great responsibility
Research indicates AppsFlyer's market leadership position, and our clients are the foundation of everything we do as a company.
Reports & guides
[Report] The State of eCommerce App Marketing – 2025 Edition
Explore Q4–Q2 eCommerce trends, loyalty insights, and ad spend benchmarks across 12 global markets.
Reports & guides
The State of App Marketing in Sub-Saharan Africa – 2025 Edition
Sub-Saharan Africa is not just mobile-first—it’s mobile-forward. With the youngest population globally, growing smartphone access, and bold digital policy shifts, the region is gearing up to unlock its next chapter of digital growth.
Reports & guides
[Report] The State of App Marketing in India – 2025 Edition
Explore India’s 2025 app marketing trends: UA spend, monetization shifts, fraud risks, and growth opportunities across Finance, shopping, and Gaming.
Reports & guides
The State of App Marketing in Spanish LATAM – Edition 2025
Explore key trends, installs, and ad spend benchmarks shaping LATAM’s fast-growing mobile app market.
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