A blacklist in the world of mobile fraud describes a database of known fraud signal providers.
What are blacklists?
Any publisher or source who’s behavior matches known fraud patterns is reported as mobile fraud, and blocked when possible.
Once added to a blacklist, all clicks and installs from a blacklisted source are automatically blocked.
Why are blacklists important?
It is both cheap and easy for criminals to change both their IP addresses and their Device IDs, evading the real-time protection offered by most blacklists.
Additionally, only data providers with massive, real-time databases and advanced machine learning capabilities, can identify fraudulent devices and IP addresses quickly and efficiently, to deliver meaningful real-time protection.
Similarly, many fraud providers blacklist only a couple of bot signatures, as developing the required database for bot signatures requires massive resources.