Glossary
Phone farms
What is a phone farm, and how does it work? Read all about it in the AppsFlyer mobile marketing glossary.
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219 results for "Mobile fraud"
Glossary
Blacklist
What are mobile fraud blacklists, and how using them can affect your marketing efforts? Learn more in AppsFlyer mobile marketing glossary.
Glossary
Bots
What are mobile fraud bots, how do they work, and how can you block them? Learn more in our mobile marketing glossary.
Glossary
Duplicate IP
What are duplicate IPs, and how are they relevant when it comes to mobile ad fraud? Read all about it in the AppsFlyer mobile marketing glossary.
Customer stories
Diversifying user acquisition channel strategy with confidence
AppsFlyer Protect360 anti-fraud suite blocked 30% of PSafe's mobile installs as fraudulent, contributing to 43% in budget savings and a 141% boost in ROI.
Use cases
4 new ways to boost your efficiency and impact with Master API
Here are four ways mobile marketers, analysts, and executives are using Master API to improve their agility, insight and impact.
Blog
With great power comes great responsibility
Research indicates AppsFlyer's market leadership position, and our clients are the foundation of everything we do as a company.
Reports & guides
[Report] The State of eCommerce for Marketers – 2026 Edition
Explore 2026 eCommerce marketing trends, from remarketing dominance to AI insights. Plan smarter campaigns.
Blog
Fix the Foundation: Marketing’s Signal Problem in the AI Era
Fix fragmented marketing signals for AI success. Build a strong data foundation and improve measurement today.
Reports & guides
[Report] The State of Finance for Marketers in APAC – 2026 Edition
The State of Finance for Marketers in APAC 2026 analyzes finance app installs, paid acquisition, remarketing, retention, revenue, and fraud trends across Southeast Asia, India, ANZ, and Northeast Asia. Discover how capital discipline, platform mix, lifecycle investment, and cross-border spend are reshaping finance marketing performance in 2026
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