Glossary
Privacy Cloud Application (PCA)
What is a Privacy Cloud Application, how does it work and what are its benefits for marketers? Learn more in our mobile marketing glossary.
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214 results for "Mobile fraud"
Customer stories
Expanding the UA funnel while lowering cost per install
Find out how by using AppsFlyer Xpend solution, Lokal App was able to scale quickly while reducing the cost per install, based on real-time insights.
Glossary
Real-time bidding (RTB)
What is real-time bidding, how does it work, and what are its pros and cons? Find out everything you need to know in our mobile marketing glossary.
Customer stories
Realizing 40% revenue growth with AppsFlyer integration
Find out how with AppsFlyer’s support, VGames increased its revenue and achieved better ROI / ROAS from its day-to-day marketing investments.
Glossary
In-app purchase (IAP)
What is an In-app purchase, and how can you leverage it to increase revenue? Learn everything you need to know in our mobile marketing glossary.
Blog
Media buying on autopilot: the ultimate guide to programmatic advertising
This programmatic advertising comprehensive guide will provide you the insights into the programmatic strategy of your digital marketing toolkit.
Blog
Attribution in iOS 14+: From silos to a single source of truth
Following iOS 14, how can you merge all of these siloed data sources into a single source of truth? We’re happy to say that we’ve got a solution.
Customer stories
Improving install efficiency while cutting campaign costs by migrating to AppsFlyer
Find out how ALTBalaji improved its installs efficiency while cutting app campaign costs by 6% following AppsFlyer migration.
Blog
Marketing and product analytics: Why use a flashlight when you can turn on the lights?
When marketing and product teams see the full picture, they can make the right choices. Here are 5 tips on how to get it right.
Glossary
SKAdNetwork (SKAN)
What's SKAdNetwork, what challenges does it present for advertisers, and how should they prepare for it? Find out in our mobile marketing glossary.
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