Customer stories
Putting the spotlight on fraud to rapidly scale growth
Find out how Indonesia-Fintech LinkAja's marketing team leveraged AppsFlyer fraud solution to safeguard the integrity of its marketing campaigns.
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235 results for "Mobile fraud"
Customer stories
How to save big by blocking fraudulent installs and in-app events
Learn how Fetch Rewards saved more than $750K by detecting fraudulent installs with Protect360's real-time and post-attribution fraud detection.
Use cases
Post attribution fraud detection – was it the right move?
We started the post-attribution fraud detection journey a year ago. Learn about the market feedback and beta testing results.
Use cases
Install-level fraud detection with Bayesian networks
By utilizing Bayesian networks, AppsFlyer is now more equipped to take on current and future mobile fraud challenges.
Customer stories
Finding the mobile attribution north star with AppsFlyer
Find out how AppsFlyer scale allowed Big Fish Games to streamline attribution data to make more informed and effective marketing decisions.
Blog
Why CPA campaigns don’t protect you from fraud
Cost per action (CPA) campaigns were believed to produce higher-quality users compared to CPI campaigns... this couldn’t be further from the truth.
Customer stories
Dramatically scaling mobile marketing with better speed and stability
Find out how AppsFlyer global scale and reach enabled eBay to grow, measure, and optimize its mobile marketing activity.
Blog
Choosing your mobile media sources: How many are enough?
Media source diversification is important but difficult for marketers of all UA scales. Here is the breakdown of how many sources you need.
Blog
Why a closed source SDK is essential when fighting fraud
In the fight against fraud, no solution is perfect: Mobile marketers must pause and ask themselves if they have the right intentions and arsenal.
Blog
Ad fraud in Vietnam: Challenges and solutions
Which fraud types are most common in Vietnam? How can you prevent it from polluting your data and wasting your marketing budget?
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