Blog
Why CPA campaigns don’t protect you from fraud
Cost per action (CPA) campaigns were believed to produce higher-quality users compared to CPI campaigns... this couldn’t be further from the truth.
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205 results for "Mobile fraud"
Customer stories
Dramatically scaling mobile marketing with better speed and stability
Find out how AppsFlyer global scale and reach enabled eBay to grow, measure, and optimize its mobile marketing activity.
Blog
Choosing your mobile media sources: How many are enough?
Media source diversification is important but difficult for marketers of all UA scales. Here is the breakdown of how many sources you need.
Blog
Why a closed source SDK is essential when fighting fraud
In the fight against fraud, no solution is perfect: Mobile marketers must pause and ask themselves if they have the right intentions and arsenal.
Blog
Ad fraud in Vietnam: Challenges and solutions
Which fraud types are most common in Vietnam? How can you prevent it from polluting your data and wasting your marketing budget?
Reports & guides
Getting started with mobile attribution in the age of privacy: The complete guide
A complete guide to mobile measurement, analytics, and fraud post iOS 14: Learn how new privacy rules affect mobile marketers and attribution
Customer stories
Boosting web-to-app conversions while cutting costs and eliminating fraud
Find out how by implementing AppsFlyer solutions, Tata CLiQ was able to achieve greater productivity with lower costs.
Blog
AppsFlyer still spearheading the mobile attribution economy, say 5 independent sources
According to five independent sources, AppsFlyer currently holds 72.12% of the mobile attribution SDK economy market share. Learn more inside.
Blog
How to set up your mobile app performance campaigns
Learn why mobile performance campaigns are a crucial part of mobile success, but need thoughtful planning and the right tools to be effective.
Use cases
Necessary cautions when blocking fraud in real-time #foolsnomore
While marketers would like to block mobile fraud in real-time, overzealous blocking is risky - learn how we validate fraud signatures.
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