Glossary
CPA fraud
What is CPA fraud, and how can you protect yourself from this fraud? Read all about it in the AppsFlyer mobile marketing glossary.
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219 results for "Mobile fraud"
Blog
5 tips for measuring your mobile ROI
In this article, we share our top tips for measuring your own mobile marketing ROI, and show how important accuracy is to achieve profitable returns.
Blog
Top 5 reasons why mobile attribution is a must in your marketing stack
In this article, we explore 5 reasons why you absolutely can't do without attribution when it comes to mobile app marketing.
Customer stories
Saving over $1 million by upgrading to fraud protection with AppsFlyer
Explore how AppsFlyer helped Pixonic save over $1M in fraudulent ad spend by eliminating bad actors (which also revealed trusted traffic sources!).
Customer stories
Putting the spotlight on fraud to rapidly scale growth
Find out how Indonesia-Fintech LinkAja's marketing team leveraged AppsFlyer fraud solution to safeguard the integrity of its marketing campaigns.
Customer stories
How to save big by blocking fraudulent installs and in-app events
Learn how Fetch Rewards saved more than $750K by detecting fraudulent installs with Protect360's real-time and post-attribution fraud detection.
Use cases
Post attribution fraud detection – was it the right move?
We started the post-attribution fraud detection journey a year ago. Learn about the market feedback and beta testing results.
Use cases
Install-level fraud detection with Bayesian networks
By utilizing Bayesian networks, AppsFlyer is now more equipped to take on current and future mobile fraud challenges.
Customer stories
Finding the mobile attribution north star with AppsFlyer
Find out how AppsFlyer scale allowed Big Fish Games to streamline attribution data to make more informed and effective marketing decisions.
Blog
Why CPA campaigns don’t protect you from fraud
Cost per action (CPA) campaigns were believed to produce higher-quality users compared to CPI campaigns... this couldn’t be further from the truth.
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