Reports & guides
Getting started with mobile attribution in the age of privacy: The complete guide
A complete guide to mobile measurement, analytics, and fraud post iOS 14: Learn how new privacy rules affect mobile marketers and attribution
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235 results for "Mobile fraud"
Customer stories
Boosting web-to-app conversions while cutting costs and eliminating fraud
Find out how by implementing AppsFlyer solutions, Tata CLiQ was able to achieve greater productivity with lower costs.
Blog
AppsFlyer still spearheading the mobile attribution economy, say 5 independent sources
According to five independent sources, AppsFlyer currently holds 72.12% of the mobile attribution SDK economy market share. Learn more inside.
Blog
How to set up your mobile app performance campaigns
Learn why mobile performance campaigns are a crucial part of mobile success, but need thoughtful planning and the right tools to be effective.
Use cases
Necessary cautions when blocking fraud in real-time #foolsnomore
While marketers would like to block mobile fraud in real-time, overzealous blocking is risky - learn how we validate fraud signatures.
Use cases
Three new ways to find fraud using post-install data
Practical insights from a leading mobile marketing data scientist - use in-app events and post-install engagement data to identify mobile fraud.
Customer stories
Rising to the top with performance marketing and advanced fraud protection
Discover how Goodgame Studios tackled over 100 sources of mobile fraud while improving its mobile attribution and marketing performance.
Blog
How market leaders can solve the fraud ‘prisoner’s dilemma’
Despite the prevalence of mobile fraud and the discussion of solutions, no one has a real incentive to fight back. This is about to change.
Blog
On fighting fraud, Google Search, and machine learning
AppsFlyer CEO Oren Kaniel talks about the dangers of mobile ad fraud and what the key ingredients are to effective protection.
Blog
Getting started with user acquisition for apps: The complete guide
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