Use cases
Three new ways to find fraud using post-install data
Practical insights from a leading mobile marketing data scientist - use in-app events and post-install engagement data to identify mobile fraud.
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205 results for "Mobile fraud"
Customer stories
Rising to the top with performance marketing and advanced fraud protection
Discover how Goodgame Studios tackled over 100 sources of mobile fraud while improving its mobile attribution and marketing performance.
Blog
How market leaders can solve the fraud ‘prisoner’s dilemma’
Despite the prevalence of mobile fraud and the discussion of solutions, no one has a real incentive to fight back. This is about to change.
Blog
On fighting fraud, Google Search, and machine learning
AppsFlyer CEO Oren Kaniel talks about the dangers of mobile ad fraud and what the key ingredients are to effective protection.
Customer stories
How Moneyview improved retention with personalization and seamless CX
Moneyview cut CAC by 15% and grew retention using smarter targeting, deep linking, and fraud protection with AppsFlyer. See how they did it.
Reports & guides
You don’t know what you don’t know – The true cost of data inaccuracies
To help you fight off nasty old data inaccuracies, we’ve put together six of the most common and painful data inaccuracies you should be aware of.
Customer stories
Boosting conversion rate from remarketing by 68% with AppsFlyer’s Audiences and OneLink
Find out how FE Credit was able to finally centralize data into one place, and improve the user experience on paid and media channels.
Blog
Welcome to the metrics – Everything you need to know about app marketing metrics
Get the most vital app metrics that will allow you to measure and improve your acquisition, engagement, retention, conversion, and app performance.
Reports & guides
Getting started with user acquisition for apps: The complete guide
Looking for new users? We've gathered the best industry insights in our brand new, in-depth user acquisition guide for apps - take a look here.
Glossary
Device farm
What is a device farm, and how does it work? Read all about it in the AppsFlyer mobile marketing glossary.
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