Glossary
Install hijacking
What is install hijacking, and how can you protect yourself from it? Read all about it in the AppsFlyer mobile marketing glossary.
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205 results for "Mobile fraud"
Glossary
Phone farms
What is a phone farm, and how does it work? Read all about it in the AppsFlyer mobile marketing glossary.
Glossary
Blacklist
What are mobile fraud blacklists, and how using them can affect your marketing efforts? Learn more in AppsFlyer mobile marketing glossary.
Glossary
Bots
What are mobile fraud bots, how do they work, and how can you block them? Learn more in our mobile marketing glossary.
Glossary
Duplicate IP
What are duplicate IPs, and how are they relevant when it comes to mobile ad fraud? Read all about it in the AppsFlyer mobile marketing glossary.
Customer stories
Diversifying user acquisition channel strategy with confidence
AppsFlyer Protect360 anti-fraud suite blocked 30% of PSafe's mobile installs as fraudulent, contributing to 43% in budget savings and a 141% boost in ROI.
Use cases
4 new ways to boost your efficiency and impact with Master API
Here are four ways mobile marketers, analysts, and executives are using Master API to improve their agility, insight and impact.
Blog
With great power comes great responsibility
Research indicates AppsFlyer's market leadership position, and our clients are the foundation of everything we do as a company.
Reports & guides
[Report] The State of App Marketing in Brazil – Edition 2025
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Customer stories
How A23 Rummy scaled growth by unlocking cross-channel attribution accuracy
A23 Rummy boosted attribution accuracy by 40% with AppsFlyer, improving web-to-app conversions and campaign performance.
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