Install hijacking is a class of mobile fraud that uses mobile malware to hijack attribution for an install. Install hijacking is a broad term which includes “click injection”, “referrer hijacking” and click hijacking.
What is install hijacking?
Both install hijacking and click flooding are real installs from real users where the attribution was compromised or hijacked. In contrast, fraud from bots, device farms and behavioral anomalies, usually represent fake installs.
How install hijacking works
Click injection is a type of install hijacking. In click injection, malware on devices identify when an install begins, and sends a false click reports during the install process. Like click hijacking, this malware is often hidden in apps that otherwise appear legitimate.