Blog
Discover app install ad spend's changing landscape of 2023: Economic fluctuations, privacy changes, and measurement advancements.
Product news
AppsFlyer customers enjoy seeing one reality in iOS - merging SKAdNetwork with MMP-based attribution. Now, SSOT customers can easily modify the dashboard currency between USD or the app-specific local currency display.
Blog
In this blog post, we'll delve into the impact that SKAN 4.0 has had so far and share some interesting insights.
Blog
From the VisionPro headset to SKAN 5.0 & the feature known as “Privacy Manifests”, we got you covered with all the news from WWDC 2023.
Blog
Analyzing nearly 1 billion iOS installs in Q1 of 2023 shows that 27% of users consent to share their identifier on both publisher & advertisers sides.
Customer stories
Rocket Studio overcame SKAN limitations, and successfully optimized its campaigns, thanks to using AppsFlyer’s predictive analytics solution.
Blog
We've conducted a data study to identify the value advertisers can drive from making decisions based on predictive insights.
Customer stories
App studio, Holy Water, overcame measurement issues by using AppsFlyer predictive analytics solution & improved SKAN campaign ROAS by 30%.
Blog
To discuss the latest changes & how to utilize the new capabilities, we chatted with our partners at Liftoff, Google & Snap about all things SKAN 4.0.
Blog
Focusing on app remarketing during times of recession is very important. Check our five best practices to ace your app remarketing strategy.
