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The creative testing blueprint: Strategies for high-impact ad campaigns
Discover strategies for achieving high-impact campaigns through creative testing. Dive into the world of data-driven creativity and elevate your campaigns.
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158 results for "SKAdNetwork"
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My ROAS is dropping! What should I do?
Ensure your advertising campaigns remain profitable with these tips on how to prevent a drop in your ROAS while delivering improved ad performance.
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Where to invest: the value of continuing to invest in paid media during a recession
Learn why continuing to invest in paid media can be a game-changer for your business during economic downturns and keep you one step ahead.
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Discipline before cuts: how to approach rough times methodically
In this blog, we delve into a critical mantra that's often overlooked when the going gets tough: Discipline before cut
Blog
Why media mix models are the answer to unlocking measurement in a privacy-centric world
Discover how Media Mix Models enable measurement, optimization, and to predict the impact of your marketing efforts in a privacy-centric era.
Blog
SKAN 4.0 anomalies explained: zeros, “none” conversion values and more
Learn about SKAN 4.0 anomalies including zero values and 'none' conversions. Gain understanding into the challenges related to SKAN 4.0.
Blog
Bring joy to your CFO: practical ways to shorten campaign payback periods
Discover effective strategies to delight your CFO by shortening campaign payback periods. Maximize campaign efficiency and boost ROAS.
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After 15% slump due to the economic downturn, global app install ad spend is projected to rise 20% to $94.9B in 2025
Discover app install ad spend's changing landscape of 2023: Economic fluctuations, privacy changes, and measurement advancements.
Product news
Single Source of Truth dashboard currency customization
AppsFlyer customers enjoy seeing one reality in iOS - merging SKAdNetwork with MMP-based attribution. Now, SSOT customers can easily modify the dashboard currency between USD or the app-specific local currency display.
Blog
Putting SKAN 4.0 to the test: Here’s what we found out
In this blog post, we'll delve into the impact that SKAN 4.0 has had so far and share some interesting insights.
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