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Blog

Why media mix models are the answer to unlocking measurement in a privacy-centric world

Discover how Media Mix Models enable measurement, optimization, and to predict the impact of your marketing efforts in a privacy-centric era.

Blog

SKAN 4.0 anomalies explained: zeros, “none” conversion values and more

Learn about SKAN 4.0 anomalies including zero values and 'none' conversions. Gain understanding into the challenges related to SKAN 4.0.

Blog

Bring joy to your CFO: practical ways to shorten campaign payback periods

Discover effective strategies to delight your CFO by shortening campaign payback periods. Maximize campaign efficiency and boost ROAS.

Blog

After 15% slump due to the economic downturn, global app install ad spend is projected to rise 20% to $94.9B in 2025

Discover app install ad spend's changing landscape of 2023: Economic fluctuations, privacy changes, and measurement advancements.

Product news

Single Source of Truth dashboard currency customization

AppsFlyer customers enjoy seeing one reality in iOS - merging SKAdNetwork with MMP-based attribution. Now, SSOT customers can easily modify the dashboard currency between USD or the app-specific local currency display.

Blog

Putting SKAN 4.0 to the test: Here’s what we found out

In this blog post, we'll delve into the impact that SKAN 4.0 has had so far and share some interesting insights.

Blog

Inside WWDC 2023: All the must-know details

From the VisionPro headset to SKAN 5.0 & the feature known as “Privacy Manifests”, we got you covered with all the news from WWDC 2023.

Blog

Small but valuable: how to leverage 27% of iOS users with an IDFA

Analyzing nearly 1 billion iOS installs in Q1 of 2023 shows that 27% of users consent to share their identifier on both publisher & advertisers sides.

Customer stories