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Reports & guides

Deep linking for mobile marketers, a guide

Deep linking doesn't have to be confusing! Find out all you need to know for your marketing efforts with this comprehensive deep linking guide.

Reports & guides

This guide will help a technically savvy audience to get attribution and deep linking right and help to leverage some of the more advanced topics.

Reports & guides

Looking for new users? We've gathered the best industry insights in our brand new, in-depth user acquisition guide for apps - take a look here.

Blog

We analyzed over 350 million unique devices from November 2020, and here are the results, based on the current categorization in the app stores.

Blog

There are nearly 1 billion mobile users in China. Seize the opportunity to overcome challenges in reaching them with these insights.

Glossary

What is user acquisition, and why is it an essential part of your app marketing efforts? Find out in our mobile marketing glossary.

Glossary

Learn all you need to know about deep linking - Why are mobile deep links important for app marketers & how do you set up deep links for your app.

Glossary

What is the lifetime value metric, and why marketers need it when it comes to revenue measurement? Learn more in our mobile marketing glossary.

Blog

Here's a list of the most common misconceptions existing in the industry about SKAdNetwork, based on broad discussions we've conducted recently.

Blog

Data from Black Friday in 2019 as well as the pandmic-driven surge which surpassed it spell one thing: Black Friday 2020 will be bigger than ever.

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