Glossary
K-factor
What is K-factor, and why is it so important to your marketing efforts? Learn all you need to know in our mobile marketing glossary.
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222 results for "iOS 14"
Use cases
The phantom (click) menace: Discovering a new fraud scenario
We've noticed a trend lately: Ad networks claimed that they were being associated with clicks that in fact were not originated from their network.
Blog
SKAdNetwork postbacks: A welcome update for advertisers
In yesterday’s WWDC 2021, Apple announced several more privacy updates for iOS, including a key update to SKAdNetwork.
Customer stories
Mobile app growth built on reliable measurement and a trusted partner
See how AppsFlyer pay-once-per-install pricing gave RecargaPay deep insights into its user LTV on a per media source and campaign level.
Customer stories
Optimizing paid user acquisition to win big in emerging markets
Find out how attribution data helped this top Health and Fitness app increase installs and maximizes long-term user engagement.
Blog
What are Universal Links and App Links
Why are mobile deep links important for app marketers & how do you set up deep links for your app.
Reports & guides
The marketer’s field guide to mobile ad fraud
This detailed guide will cover the evolving nature of online advertising fraud - specifically in mobile channels - along with the industry's evolution.
Reports & guides
Deep linking for mobile marketers, a guide
Deep linking doesn't have to be confusing! Find out all you need to know for your marketing efforts with this comprehensive deep linking guide.
Reports & guides
Everything a developer needs to know about deep linking
This guide will help a technically savvy audience to get attribution and deep linking right and help to leverage some of the more advanced topics.
Reports & guides
Getting started with user acquisition for apps: The complete guide
Looking for new users? We've gathered the best industry insights in our brand new, in-depth user acquisition guide for apps - take a look here.
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