Blog
SKAdNetwork postbacks: A welcome update for advertisers
In yesterday’s WWDC 2021, Apple announced several more privacy updates for iOS, including a key update to SKAdNetwork.
Filter by
220 results for "iOS 14"
Customer stories
Mobile app growth built on reliable measurement and a trusted partner
See how AppsFlyer pay-once-per-install pricing gave RecargaPay deep insights into its user LTV on a per media source and campaign level.
Customer stories
Optimizing paid user acquisition to win big in emerging markets
Find out how attribution data helped this top Health and Fitness app increase installs and maximizes long-term user engagement.
Blog
What are Universal Links and App Links
Why are mobile deep links important for app marketers & how do you set up deep links for your app.
Reports & guides
The marketer’s field guide to mobile ad fraud
This detailed guide will cover the evolving nature of online advertising fraud - specifically in mobile channels - along with the industry's evolution.
Reports & guides
Deep linking for mobile marketers, a guide
Deep linking doesn't have to be confusing! Find out all you need to know for your marketing efforts with this comprehensive deep linking guide.
Reports & guides
Everything a developer needs to know about deep linking
This guide will help a technically savvy audience to get attribution and deep linking right and help to leverage some of the more advanced topics.
Reports & guides
Getting started with user acquisition for apps: The complete guide
Looking for new users? We've gathered the best industry insights in our brand new, in-depth user acquisition guide for apps - take a look here.
Blog
The gaming genre affinity matrix: Which players play which games?
We analyzed over 350 million unique devices from November 2020, and here are the results, based on the current categorization in the app stores.
Blog
3 main challenges for apps entering China and how to overcome them
There are nearly 1 billion mobile users in China. Seize the opportunity to overcome challenges in reaching them with these insights.
People also search for:
Explore more resources
