Glossary
Cost per install (CPI)
What is CPI, how to calculate it, and why it’s important for your marketing efforts? Read all about it in the AppsFlyer mobile marketing glossary.
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Glossary
In-app purchase (IAP)
What is an In-app purchase, and how can you leverage it to increase revenue? Learn everything you need to know in our mobile marketing glossary.
Blog
Welcome to the metrics – Everything you need to know about app marketing metrics
Get the most vital app metrics that will allow you to measure and improve your acquisition, engagement, retention, conversion, and app performance.
Blog
Late start, strong finish: 3 in-store brands net big gains from updated mobile apps
These stories showcase how enterprises have used an innovative mobile app to fend off competitors, and retain their marketing-leading positions.
Glossary
In-app bidding
What is in-app bidding, and how does it work? Learn everything you need to know in the AppsFlyer mobile marketing glossary.
Blog
App UX: The fundamentals you need to know in 2023
In this post we'll walk you through the what, why, and how of mobile app UX, and give you a robust set of best practices for your own app UX.
Glossary
Re-engagement
What is re-engagement, and why is it important for your campaigns? Learn everything you need to know in the AppsFlyer mobile marketing glossary.
Glossary
K-factor
What is K-factor, and why is it so important to your marketing efforts? Learn all you need to know in our mobile marketing glossary.
Use cases
The phantom (click) menace: Discovering a new fraud scenario
We've noticed a trend lately: Ad networks claimed that they were being associated with clicks that in fact were not originated from their network.
Customer stories
Mobile app growth built on reliable measurement and a trusted partner
See how AppsFlyer pay-once-per-install pricing gave RecargaPay deep insights into its user LTV on a per media source and campaign level.
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