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AppsFlyer for DATA & ANALYTICS teams

Transform data into your growth engine

Move faster from questions to insights with AppsFlyer’s AI-powered data solutions. Get real-time analytics, flexible data access, and customizable reporting that proves revenue impact and drives strategic decisions across your organization.
AppsFlyer solution for data & analytics teams
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Get detailed, privacy-first performance insights

AppsFlyer solution for data & analytics teams: Deliver accurate, actionable insights into full-funnel performance

Deliver accurate, actionable insights into full-funnel performance

See exactly what’s working at every stage of the user journey. AppsFlyer provides full-funnel measurement with AI-enhanced fraud prevention, ensuring clean data so you can quickly identify opportunities, optimize performance, and drive growth with confidence.

AppsFlyer solution for data & analytics teams: Move faster from questions and hypotheses to insights

Move faster from questions to insights with AI

Analyze metrics from LTV to ROAS in real time with AI-powered predictive analytics. AppsFlyer’s advanced segmentation and machine learning enables you to uncover hidden trends and anticipate user behavior, transforming complex data into clear recommendations that guide smarter decisions in real time.

AppsFlyer solution for data & analytics teams: Empower better business decisions with marketing data

Empower better business decisions with flexible data access

Run custom SQL queries on raw and enriched data with seamless business logic integration. AppsFlyer delivers unparalleled flexibility, connecting to your preferred BI tools so every decision is based on complete, accurate data rather than assumptions.

AppsFlyer solution for data & analytics teams: Set your team up for success

Build transparency across teams with trusted data

Create customized dashboards that showcase key performance indicators for every stakeholder. AppsFlyer provides a single source of truth across your organization, ensuring teams align on metrics, measure progress consistently, and make decisions based on shared, validated insights.

AppsFlyer solution for data & analytics teams: Connect all of your data securely and with ease

Connect all of your data securely and seamlessly

Export and sync raw data directly to your BI, product analytics, or cloud storage in real time. Use flexible APIs and data solutions that connect to any destination in your existing tech stack.

Don’t just take our word for it

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badoo success story - OG
“It’s important to bring attribution data into our BI tool at the most granular level because AppsFlyer data must be merged with internal data to meet our reporting needs.”
chimpworks success story - OG
“We pulled the data from AppsFlyer and trained a model to pick up the objects in our ads. We can compare which has the highest retention level to stop wasting time producing creatives for useless A/B tests that we know won’t work.”
Future Play AppsFlyer Customer OG
“AppsFlyer’s ad revenue attribution was the final piece needed in our revenue puzzle, informing and substantially improving our user acquisition efforts.”

The top-rated partner in measurement

Tens of thousands of apps big and small choose AppsFlyer as their source of truth for insights into what’s working (and what’s not), to spend their budget smarter, to give users exceptional experiences, and to preserve customer privacy.

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Frequently asked questions

What is AppsFlyer’s data and analytics solution?

Transform raw performance data into actionable insights with AppsFlyer’s AI-powered measurement, real-time analytics, and customizable reporting. Prove revenue impact, improve campaign efficiency, and accelerate your data-to-insight workflows.

Who is it for?

Data and analytics professionals, marketing analysts, and growth teams looking to harness mobile performance data at scale. Whether you support user acquisition, remarketing, or lifecycle campaigns, turn raw data into real impact.

What types of insights can I access?

Get complete funnel insights including LTV, ROI, ROAS, and retention with AI-enhanced real-time analytics, fraud protection, and predictive modeling. Quickly uncover what drives growth and optimize accordingly.

How does AppsFlyer ensure data accuracy?

Rely on industry-leading attribution, privacy-first data handling, and AI-powered fraud prevention. Make decisions with confidence using trusted, verified data signals, not noise.

Can I integrate AppsFlyer data into my BI tools?

Yes. Export raw and enriched data directly into your BI tool using APIs, Push API, Data Locker, and flexible data solutions. Seamlessly align with your existing data stack and workflows.

How customizable are the analytics and reports?

Completely customizable. Create tailored reports, build custom SQL queries, and segment data based on your unique business needs. Run complex cohort analyses or simple performance dashboards your way.

Is AppsFlyer suitable for both technical and non-technical teams?

Absolutely. Data analysts and engineers get advanced tools and direct data access, while marketers and business stakeholders get clear, intuitive dashboards that make performance easy to understand and act on.

How quickly can I access insights?

Get answers to critical questions instantly with real-time analytics and automated reporting pipelines. No more waiting for batch processing or manual data pulls.

Does AppsFlyer use AI in its analytics?

Yes. AI and machine learning power predictive modeling, detect fraud patterns, and surface insights at scale. Get faster decision-making, smarter segmentation, and accurate forecasting based on your app’s unique data signals.

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Ready to transform data into strategic advantage with AI insights?