travel and local

Measure the complete traveler journey to maximize LTV

Link performance across mobile, web, CTV, and DOOH to uncover what drives installs, bookings, and customer lifetime value at every stage.

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1 in 3 Fortune 500 companies use AppsFlyer

Grow with one trusted platform

Pinpoint your true customer value

See which touchpoints drive bookings when travelers research on the web and eventually book in-app. AppsFlyer connects the complete journey from discovery to booking, revealing true cross-platform LTV.

Route travelers to offers instantly

Drive higher ROAS and LTV by deep linking travelers from any channel - web, email, QR, social - to personalized deals or checkouts that convert. Maintain full attribution across every touchpoint so you know what's working.

Scale creative performance

Identify if it's the image, discount, or messaging that drives engagement. AI-powered creative analytics reveal exactly which elements work so you can scale winning concepts across campaigns.

Prove marketing ROI to leadership

Turn budget conversations from defense to strategy. Connect accurate cost and net revenue data - so instead of justifying spend, you show executives exactly where to invest next for maximum marketing ROI.

"AppsFlyer’s dedication to both attribution accuracy and customer success, as well as their integrations with the broader ecosystem and cost reporting have made them an indispensable part of our growth stack."

Michael Jessen

Mobile Marketing Manager, Cooltra

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"Now that we have access to concrete data showing how our web-to-app integration is driving business growth, we are able to make data-driven decisions with a lot more confidence."

Yen Huan Tai

Growth & Digital Marketing Manager, AirAsia

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10X Spend capacity at same performance

90% Time saved creating campaigns

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Essential tools to measure, engage and grow

Connect mobile, web, CTV, PC, and console touchpoints to their original source, transforming fragmented journeys into clear LTV insights that guide smarter investment.

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See your complete marketing picture. Unite every metric from every source, build dashboards that match how you work, and get AI insights that understand your unique goals.

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Deliver the right in-app experience every time - driving higher ROAS and customer lifetime value with AppsFlyer’s OneLink technology.

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Build revenue-driving audiences from actual behavior data. Push segments to Meta, Google, and hundreds of media sources instantly, then optimize based on real LTV - all with privacy-safe, automated syncing.

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Detect fake installs, bot traffic, and sophisticated fraud schemes. AppsFlyer's AI-powered solution catches threats in real-time before they waste budget, then continues monitoring post-attribution to ensure every dollar reaches real users.

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Know exactly which campaigns drive app installs, in-app events, and revenue. Analyze user journeys, optimize spend, and grow confidently - all through AppsFlyer's unified, privacy-compliant attribution platform.

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The global leader in marketing measurement, analytics, and engagement

30%

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The highest compliance standard in the industry

That’s why we’re committed to providing enterprise-grade security and uphold the highest compliance standards while giving you complete control over your data