Measure the complete shopper journey to maximize LTV
Connect marketing spend to purchase frequency, average order value, and lifetime value. See which campaigns drive your most valuable customers as shoppers move between store, web, and mobile – then invest where LTV grows
1 in 3 Fortune 500 companies use AppsFlyer
Everything you need to grow. All in one place.
“AppsFlyer attribution data gave us insight into both our acquisition and remarketing efforts so we could optimize in order to realize a substantial increase in engagement and revenue.”
“We wanted a partner that was ultimately an extension of our team and in AppsFlyer, we got that”
“We more than doubled our mobile app traffic using AppsFlyer QR codes and deep links.”
“Our partnership with TikTok and AppsFlyer has brought us an agile, data-driven, and results-focused methodology…the recipe for success for our mobile campaigns.”
“AppsFlyer is our source of truth when it comes to attribution. We have gained full 360-degree insight into our user acquisition activity, while lowering our costs. No marketing tech stack is complete without AppsFlyer.”
"AppsFlyer’s SSOT framework gave us the clarity and confidence to measure performance accurately on iOS."
Grow with one trusted marketing platform.
Gain complete visibility into user journeys with unified measurement across mobile, web, and in-store touchpoints, enabling accurate attribution of every customer interaction for shopping optimization.
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Create seamless experiences with deep linking technology that enhances conversion rates and ensures customers arrive at the right in-app destination for optimal shopping journeys.
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Transform data into actionable audience segments for targeted acquisition campaigns and retention strategies that drive engagement and monetization.
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Access comprehensive dashboards and AI insights that provide actionable insights for continuous optimization of your marketing performance.
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Enhance ad performance with AI-powered creative analytics that identify winning creative elements and provide actionable recommendations for your marketing campaigns.
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Securely leverage first-party data through privacy-compliant data clean rooms that enable advanced retail media measurement and audience activation.
Learn moreThe global leader in marketing measurement, analytics, and engagement
“The implementation of Appsflyer is done so easily and the support is awesome.”
4.5
on Capterra
30%
avg improvement in ROAS
<6
months payback period
The highest compliance standard in the industry
That’s why we’re committed to providing enterprise-grade security and uphold the highest compliance standards while giving you complete control over your data
Frequently asked questions
AppsFlyer provides unified attribution connecting every touchpoint from first interaction to final in-app purchase across mobile, websites, and physical stores via QR codes. See which marketing channels drive your highest-value shoppers and repeat purchases.
Deep linking routes customers from emails, SMS, or ads directly to abandoned carts or specific products, eliminating friction. AppsFlyer measures product views, cart additions, and checkout completion to optimize the path to purchase.
Yes. AppsFlyer provides privacy-compliant measurement through SKAdNetwork optimization, conversion modeling, and data clean rooms. Maintain attribution accuracy while respecting customer privacy and meeting GDPR and CCPA requirements.
Yes. AppsFlyer automatically measures revenue from in-app purchases, subscriptions, and premium features while handling store commissions and taxes. Connect marketing spend to actual revenue for accurate ROI measurement.
Most teams implement AppsFlyer within days using SDK integration or server-to-server connections. Pre-built integrations eliminate weeks of custom development.
Complete your marketing stack
Scale repeat purchases, order values, and customer LTV with AppsFlyer measurement, engagement and first-party data solutions.
Measurement Suite
Deep Linking Suite
Data Collaboration Suite
