Creative optimization solution by AppsFlyer
Creative optimization

Find your winning creative formula

Our AI-powered creative optimization solution gives you unparalleled visibility into performance to maximize ad spend and uncover a winning formula for your creative strategy

Make the most out of your creatives, increase ROAS, and drive higher LTV with granular, AI-powered insights

Gain a holistic understanding of your entire funnel

Get a comprehensive, unbiased view of creative performance across all media sources with insights into key metrics, including cost, installs, and clicks, as well as down-funnel metrics like retention and lifetime value.

Creative optimization solution by AppsFlyer: Create more impactful creatives with AI-powered insights

Create more impactful creatives with AI-powered insights

Access granular creative insights and performance data to confidently identify the most performing elements for results you can count on.

Creative optimization solution by AppsFlyer: drive better ROAS

Battle creative fatigue and drive better ROAS

Get unmatched depth of insight into performance so that you can proactively address creative fatigue, better allocate ad spend, and double down on the right creatives and formats for the appropriate channels to boost conversions.

Creative optimization solution by AppsFlyer: Turn creative performance into trustworthy data for your BI

Turn creative performance into trustworthy data for your BI

Rest easy with a reliable, up-to-date system incorporating recent changes in the marketing ecosystem and streamlining the data integration process, ensuring a credible, trustworthy, accessible source of creative data for decision-makers.

Creative optimization solution by AppsFlyer: Collaborate on creative ideation and optimization with ease

Collaborate on creative ideation and optimization with ease

Facilitate collaboration among creative, marketing, and agencies and enable effective teamwork and better decision-marketing, all within user-friendly galleries where you can review and analyze creative assets.

Key features

Cross-network aggregation

Automatically consolidate creative performance data, identifying identical creatives regardless of naming variations

Creative level data

Collect detailed attribution data at the creative level, spanning from top-of-funnel to down-funnel metrics.

Creative packs

Explore various combinations of creatives and end cards to identify the most valuable options across campaigns and channels.

Features analysis

Analyze data at the creative, scene, or element level to identify valuable features across campaigns and channels.

Automatic or custom tags

Set rules for automatically breaking creative names into tags or manually adding your own.

Creative ETL

Ingest comprehensive creative-level reporting into your internal BI systems.

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“Creative has been a game-changer that transformed our creative optimization process, providing a deep understanding of what works best on specific channels, allowing us to extract maximum value from our top-performing assets. It’s providing us with invaluable insights and empowers our team to make data-driven decisions.”
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Ready to find your winning creative formula?