The AppsFlyer Blog

The AppsFlyer Blog

The Modern Marketing Cloud and the next decade Featured image

The Modern Marketing Cloud and the next decade

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Growth unlocked: AppsFlyer and Google uncover the true impact of Google Ads

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NEW! Build AI marketing agents in 30 minutes without writing code

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How to reactivate bank customers at 5x lower cost

Driving ROI through a storm: 2023 app trends & C-level predictions

Hubs- Essential Resources to Empower Smarter, Data-Driven Business Decisions

DMA (Digital Market Act)

Master DMA compliance with essential insights and resources
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Gaming

Grow your game with exclusive data trends and powerful solutions
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App marketing

Learn how to stand out ans stay ahead in the competitive world of app marketing
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ASO (App store optimization)

Boost your app’s visibility, reach, abd install rate with Powerful, actionable strategies
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App metric

All the tools and techniques you need to measure and optimize app performance
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Programmatic advertising

Programmatic made easy: master the tech and supercharge your ads
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Enriched Engagement Types

Not all views and clicks are created equal. Enriched Engagement Types (EETs)
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CTV (Connected TV)

Your one-stop shop for all things CTV, helping your brand thrive on screen
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Sandbox simplified

Google privacy Sandbox os transforming measurement. Explore the privacy Sandbox Hub for details
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How to ASO like a PRO: The App Store Optimization guide

The mobile app marketing guide: Cracking the code to app success

In-app advertising done right – the complete guide

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AppsFlyer’s Next Chapter for the AI Era: From Mobile Measurement to the Modern Marketing Cloud

Solving retail media measurement – your ultimate guide to earning advertiser trust

Getting started with user acquisition for apps: The complete guide

The European Finance app market is changing. Here’s what the data shows

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Measurement & Attribution

Google iOS attribution featured image

Growth unlocked: AppsFlyer and Google uncover the true impact of Google Ads

mcp-ai-workflows-OG image

NEW! Build AI marketing agents in 30 minutes without writing code

AppsFlyer-modern-marketing-cloud-OG image

AppsFlyer’s Next Chapter for the AI Era: From Mobile Measurement to the Modern Marketing Cloud

Measuring the unmeasurable: Attribution in the age of GenAI

User acquisition

Getting started with user acquisition for apps: The complete guide

The European Finance app market is changing. Here’s what the data shows

Turn streaming into measurable growth with AppsFlyer and Roku

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From data to decisions – Fast: Meet My Dashboards

The force of AI in ad fraud: fighting innovation with innovation

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Touchdown! Fetch Super Bowl ad drives massive QR code engagement

The Flyer

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Data Collaboration

Solving retail media measurement – your ultimate guide to earning advertiser trust

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Beyond walled gardens: one view to maximize retail media performance

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Inside the data handshake powering the new wave of retail media

DCR out, DCP in: Why retail media can’t deliver on its promise with data clean rooms alone

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