Measurement & analytics - 4 min read Apple Search Ads finally joins the SKAN party! What you need to know
Mobile marketing - 3 min read Navigating the privacy frontier: Key insights from Google and AppsFlyer
Measurement & analytics - 2 min read Unlock Complete, Unified, and Private iOS Attribution for Meta Campaigns with AppsFlyer
Trends & insights - 7 min read How many SKAN 4 postbacks are needed to maximize data signals, and other key data learnings
Measurement & analytics - 5 min read Unlocking complete measurement on iOS: TikTok and AppsFlyer's Advanced SRN integration
Measurement & analytics - 3 min read SKAN 4.0 anomalies explained: zeros, “none” conversion values and more
Measurement & analytics - 5 min read Simplifying SKAN 4.0: 5 features that will help you master the changes
Measurement & analytics - 5 min read Why creative and top of funnel measurement is key in the privacy age and how to do it right
Measurement & analytics - 6 min read Filling in the blanks: How a new model alleviates the pain from SKAN’s privacy threshold
Measurement & analytics - 7 min read How to optimize SKAdNetwork campaigns on Meta, Google, TikTok, and Snap
Measurement & analytics - 8 min read How to break your addiction to user level data - From user level centric to aggregate
Tips & strategy - 6 min read Be like Nike: how 8 leading apps boost ATT opt-in rates with pre-prompts
Measurement & analytics - 7 min read Mobile attribution in the age of privacy: Challenges and opportunities