Webinar: What Broken Web Measurement is Costing You
Key Highlights What’s in this video? Marketing teams often treat web and mobile as separate destinations — and that’s costing them. In this session, AppsFlyer’s Rachel Siegman and Gil Or are joined by Steve Young (Founder, AppMasters) and Mike Kelly (SoundCloud) to unpack why customer journeys disappear across platforms, how the resulting measurement gaps show […]
Speakers
Key Highlights
- 71% of teams that measure web and mobile together see a significant ARPU uplift — not from new budget or channels, but from campaign value that was already there and wasn’t being captured.
- Across gaming, finance, e-commerce, and travel, the pattern repeats: the customer journey isn’t broken, but the measurement is — closing that gap turns “average” campaigns into provably high performers.
What’s in this video?
Marketing teams often treat web and mobile as separate destinations — and that’s costing them. In this session, AppsFlyer’s Rachel Siegman and Gil Or are joined by Steve Young (Founder, AppMasters) and Mike Kelly (SoundCloud) to unpack why customer journeys disappear across platforms, how the resulting measurement gaps show up in gaming, finance, e-commerce, and travel, and what changed when SoundCloud started measuring web and mobile as one connected journey.
