The Flyer

Get the latest mobile trends and strategies straight to your inbox

Thanks!

How Finance Marketing Teams Are Already Working Differently With AI

Key Highlights What’s in this video? Finance marketing teams are curious about AI but most do not know where to begin. This session cuts through the noise and gives you a clear, practical starting point. Watch a live walkthrough of how teams in banking, fintech, and payments are already using AppsFlyer Agent Hub, AI Assistant, […]

Speakers

Manjunath Kini Customer Success Team Leader, SEA English Markets, AppsFlyer
Jill Lee Head of Apps APAC, Google
Kimberly Ong Performance Marketing Strategy Lead, GCash
Asriana Septari Sr. Digital Marketing Manager, Flip

Key Highlights

  • How a fintech team of three manages performance insights across 15+ products using AppsFlyer MCP and Claude
  • How GCash uses Agent Hub to automatically monitor fraud signals and campaign anomalies across 40+ products
  • A practical 30-day activation roadmap and three copy-paste prompts finance marketing teams can use immediately

What’s in this video?

Finance marketing teams are curious about AI but most do not know where to begin. This session cuts through the noise and gives you a clear, practical starting point. Watch a live walkthrough of how teams in banking, fintech, and payments are already using AppsFlyer Agent Hub, AI Assistant, and MCP to save time, sharpen decisions, and move faster. You will hear directly from practitioners at GCash and Flip, plus a Google perspective on where AI in finance marketing is heading across APAC.

Watch recording

Smarter marketing decisions start with better data

Background
Smarter marketing decisions start with better data