Gaming Marketing: From Surviving ’25 to Winning in ’26
Speakers:
Adam SmartDirector of Product for Gaming, AppsFlyer
Ben JegerVP EMEA, Moloco
Mishka KatkoffFounder, Deconstructor of Fun
John WrightCEO, Turborilla
Piyush MishraNazara Technologies
Key Highlights
How UA, monetization, and ad spend trends actually played out in 2025
What efficient scaling looks like in an AI-driven and highly competitive gaming market.
How gaming companies are approaching global expansion between China and Western markets.
What’s in this video?
Built around insights from AppsFlyer’s State of Gaming for Marketers 2026 report, this panel discussion explores how the gaming industry navigated 2025 across user acquisition, monetization, creative scale, and global expansion.
Leaders from AppsFlyer, Moloco, Deconstructor of Fun, Turborilla, and Nazara share practical perspectives on where gaming marketers are seeing growth, how AI is reshaping competition, and what it takes to scale efficiently heading into 2026.
Topics covered include UA trends, monetization shifts, creative saturation, media mix evolution, and the growing expansion between China-based publishers and Western gaming companies.
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