Lessons from gaming: how Papaya finds higher-value customers with Signal Hub
Papaya Gaming was one of the first to adopt AppsFlyer's Signal Hub. Papaya's Lilach Yelin joins AppsFlyer's Adam Smart to share candid lessons on onboarding, measurement, pricing, and when to kill a campaign, so you can put verified signals to work for your own apps.
Speakers
Key highlights
- How Papaya used verified Mastercard purchase signals through Signal Hub to build high-affinity gaming audiences — no new vendor, no new contract.
- The testing framework that produced players worth up to 160% more Day-7 revenue per player than business-as-usual on Meta.
- Hard-won lessons — kill underperformers fast, keep optimization consistent, and get creative in how you define your audience.
What’s in this video?
Papaya Gaming, a leader in skill-based real-money gaming, was one of the first to adopt AppsFlyer’s Signal Hub. In this session, Papaya’s Director of Performance Marketing, Lilach Yelin, joins AppsFlyer’s Adam Smart to share exactly how they did it: choosing the right Mastercard purchase signals, turning them into seed and lookalike audiences on Meta, and building a testing framework that separated real quality from expensive noise. The payoff — players acquired through Signal Hub delivered up to 160% more Day-7 revenue per player than Papaya’s business-as-usual Meta campaigns. Lilach gets candid on onboarding, privacy, measurement, pricing, and knowing exactly when to kill a campaign, so you can skip the guesswork and put verified signals to work for your own apps.
