Flyerside Chats: Winning Retargeting Strategies that Break Through the Holiday Clutter
Learn how to bring back existing users effectively without recycling the same content. Explore differentiated creative strategies, messaging that resonates by platform, and campaign tactics that drive higher engagement and conversions. See how even smaller audiences can deliver strong ROI when approached thoughtfully.
Speakers
Shaun Garcia
Principal Sr. Account Manager, Remerge
Kanae Prost
Sr. Account Manager, Remerge
Jasper Radeke
Sr. Director of Marketing, AppsFlyer
Key highlights
- Best practices for retargeting campaigns to bring back lapsed users effectively.
- Creative strategies that differentiate between new user acquisition and retargeting messaging.
- Platform-specific insights on how iOS and Android users respond to different creative approaches.
- Tactics to maximize return on ad spend even with smaller audiences.
What’s in this video?
Learn how to bring back existing users effectively without recycling the same content. Explore differentiated creative strategies, messaging that resonates by platform, and campaign tactics that drive higher engagement and conversions. See how even smaller audiences can deliver strong ROI when approached thoughtfully.
