After having worked with multiple tracking tools, AppsFlyer provided us with the highest attribution accuracy in order to make ROI driven decisions on our marketing spend.Mike Grobe, CEO, Game Circus
Understand the true value a network delivers by measuring engagement across the user journey, including clicks and views. Gaining insights on networks that drove users down the funnel offers extremely valuable data to work with, even if billing is still based on the last click model.
Measure & optimize like a pro by learning from specific use cases focusing on:
Because players engage with your game on a variety of devices and environments – phone, tablet, desktop, in addition to mobile web or in-app – marketing data must be all-connected rather than siloed. With a simple server-to-server integration, AppsFlyer enables you to understand the true impact of a user acquisition or retargeting campaign by measuring any post-install/retargeting activities on any device.
AppsFlyer helps protect you from fraud by connecting to the relevant app store’s servers and validating that real money was spent in your app and that the revenue figure you see in the dashboard is accurate.
AppsFlyer is offering an industry-first, the ability to measure the impact TV ads have on immediate app installs. We’ll match data on the airing time of each ad with an install that occurs within a pre-determined time frame that follows. Post-install analytics such as retention, LTV and cohort reports are then calculated to measure the full effect.