Measure your users’ engagement, no matter how or where they interact with your brand. Connect the dots between your marketing properties to create a uniform user journey and engage users throughout the funnel.
Get critical insight into the full funnel, from first engagement to in-app activity, to discover which channels and media sources are delivering the most loyal users. With unlimited rich in-app events, you can truly measure everything.
AppsFlyer supports multiple models for app monetization, measuring cost and attribution data for in-app purchases, ad revenue, and subscriptions. Easily measure new subscriptions and subscription renewals, whether in-app or via web.
With advanced audience segmentation and retargeting analytics, you can connect with your users who haven’t been active without focusing on those that are. Boost app re-engagement by delivering the right message to the right user at the right time.
HIPAA compliance (and beyond)
Providing the best service for you customers may require you to collect or measure highly sensitive personal information. AppsFlyer’s products are designed with privacy at their core, to help you and your business remain HIPAA compliant. Personal health information (PHI) is never shared directly through AppsFlyer, and sensitive in-app events can easily be hashed or encoded. AppsFlyer’s privacy measures are recognized by leading 3rd-party compliance programs, such as ISO, ePrivacy and TRUSTe.
With the industry’s most extensive partner permissions system, AppsFlyer lets you choose exactly which data is shared. If your app measures sensitive data, you can rest assured that it will only be provided to the integrations you choose.
Apps that rely on affiliate marketing as a key marketing channel are impacted heavily by fraud. This can cost your business valuable marketing dollars and be incredibly difficult to spot without the correct tools and safeguards. AppsFlyer’s advanced machine-learning technology stops fraud before, during and after it happens, helping to keep your budget safe.
Send all of your raw and aggregated data straight to your BI, or pull specific reports on demand. We recognize that every company handles data in a unique way. That’s why we provide customized dashboards and provide your teams with the flexibility they need to handle your data in your way.
Your influencers are the face of your brand and have earned the recognition and the trust of your users. With branded deep links, stay true to your brand’s look and feel from click to seamless delivery.
Learn how using a single platform to measure and attribute all sources of paid media gave LEO Innovation Lab full visibility and uncovered cost-saving opportunities.
Tobi Pearce, CEO
Rustam Kurbanov, CMO