Episode summary

Terry Kawaja, CEO and Founder of LUMA Partners, and Dave Morgan, CEO and Founder of Simulmedia, kick off Season 2 of Next in Marketing with their take on the state of the ad economy in 2021, including predictions on where the industry is headed post-COVID.

The two executives do not hold back in assessing the sudden ad tech resurgence on Wall Street. They discuss the prospects of the giant ad agency holding companies and whether breaking up big tech companies will make any difference.