Episode summary

Matt Story, Senior Director of Global Innovation Marketing at Visa, discusses how tough it is to reach belt-tightening millennials who are wary of sharing data and think of Visa as a big bad credit card company.

He also hits on how brands are dealing with having less sponsorship event opportunities due to COVID-19. Additionally, Matt walks us through his early career in the ad agency business, and how crucial it was to find leaders of color who were dedicated to promoting diversity in hiring.