Mobile Ad Agency Integration | AppsFlyer

Agency Integrations

Agency Solutions

Every agency has their own unique personality, approach, scope or technology that sets them apart. AppsFlyer’s solutions for agencies provide the world’s most creative and innovative agencies, from the largest global powerhouses through the most agile upstarts with the mobile attribution and marketing analytics they need to measure and improve their impact. Deep integrations with agency media buying solutions provide agencies and their parent companies with integrated access to mobile attribution and marketing analytics performance data. Additionally, only AppsFlyer offers agencies the ability to operate fully transparently, sharing all of their performance data with clients, right in their client dashboards.

The top agencies from around the world including MEC, Fetch, Dentsu, OMD, Starcom, Publicis, M&C Saatchi, Moburst, GameChanger, Amobee and Havas Mobext work closely with AppsFlyer, delivering a competitive edge through data-driven creativity and performance for their clients.

The Growing Role of Agencies

While many successful apps and mobile companies handle all of their marketing needs in-house, a growing number of mobile-first and mobile-second companies are turning to agencies for help building their mobile app audience and improving their performance.

Whether it’s a mobile-first brand looking for the branding and communications experience, not to mention media buying expertise agencies can offer, or a mobile-second brand investing in their mobile marketing, agencies’ channel knowledge and expertise play an important and growing role in the mobile marketing industry. AppsFlyer delivers the insights and performance data the world’s best agencies and most savvy brands rely on to measure and optimize their mobile investment.

Why Mobile Attribution?

Unlike on the web, there aren’t any tags, cookies, or pixels that you can just embed into an ad and app to measure conversions. Mobile app measurement requires a different set of technologies and solutions. AppsFlyer’s proprietary NativeRank™ technology delivers end-to-end, 360 degree mobile attribution, reporting exactly which campaigns drove each install. Furthermore, robust in-app analytics report how users engage, and how much revenue they generate – allowing advertisers and agencies to optimize their spend based on their preferred KPIs – exposure, installs, engagement or revenue.

In the unique network-agency-client dynamic, AppsFlyer provides all parties with the right levels of data access and transparency (client defined), enabling robust collaboration without compromising data privacy. This entire platform has over 5,000 integrated partners, through a single, easy to deploy SDK and our state-of-the-art SAAS platform.

A Trusted, Experienced Resource

Many agencies are still building their global mobile marketing capabilities. AppsFlyer’s global network of dedicated and experienced account managers regularly help train agency and client teams in the latest and greatest in mobile app marketing. Additionally, account managers are available to share our deep in-market experience, helping clients and agencies navigate the local ecosystem and understand their unique needs and user behavior.

On that note, many clients look for agencies with experience working with AppsFlyer’s solutions. To learn more about training your agency teams on AppsFlyer’s platform and solutions, please contact us.

Contact our Agency Alliances Team to get started today.

Integrating With AppsFlyer

Agencies that work with clients who already have the AppsFlyer SDK installed can start working immediately – without needing any custom integrations.

Agencies that manage or build their client’s apps and would like to work with AppsFlyer will need to integrate the AppsFlyer SDK, a straightforward and simple process. As the drivers of many mobile app development and marketing initiatives, it is important that agencies carefully assess client needs and define the right KPIs for each mobile app and marketing campaign. Once these KPIs are defined, agencies should ensure that the right rich in-app events have been implemented. Rich in-app events are the lifeblood of mobile app analytics. They are key to measuring and benchmarking mobile campaigns and app marketing efforts.

But there is another way for agencies to work with AppsFlyer, a far deeper, more comprehensive relationship that introduces unique opportunities for both agencies and their clients. Agencies can be integrated into the AppsFlyer platform to develop more efficiencies and enhanced data and optimization capabilities.

Though not difficult to set up, these integrations do require a bit of hands-on work. Our Agency Alliances Team works closely with interested agencies and holding companies to set up these integrations.

Agencies In The Driver’s Seat

Once a client gives an agency permission to access their data, agencies will be able to log into the dashboard and monitor the progress of all of their advertisers in one central location. As an agency, we understand your desire to deliver results to advertisers without sharing your secret sauce. Dynamic permissions allow agencies and clients to define whether or not data will be shared. Agencies, like all advertisers, can run campaigns across any one of our 2,500+ integrated partners, TV campaigns, earned media, promotions or offline media.

AppsFlyer provides the world’s largest and most advanced agencies and clients with the confidence, reliability, transparency and omnichannel coverage that they need to make smarter, more informed marketing decisions. Multi-channel and omni-channel integrated solutions help connect the dots between mobile app marketing and user engagement with online and in-store conversions.