IDC Marketscape recognizes AppsFlyer

as a leader in Data Clean Room technology for advertising and marketing use cases



As the mobile industry develops in complexity, and brands look to tap into additional channels such as Retail Media, Data Collaboration Platforms that are built on Data Clean Rooms enable the audience collaboration brands need to pave the way for growth opportunities. 

We believe AppsFlyer’s recognition within the IDC Marketscape reflects the vast privacy-centric capabilities our Data Clean Room offers to enable global collaboration between brands and publishers, enrich data, and perform custom queries that unearth insights.

Download now to discover:

  • The market drivers and applications for data clean rooms for consumer data transformation and analytics, including data enrichment, audience creation, activation and measurement.
  • Why the IDC Marketscape says that AppsFlyer’s strength is its “Access to walled garden data and a broad range of data partnerships already available via the platform”
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